The number one most important factor in all of email marketing is deliverability. Why? Because when you send an email to your audience the goal is to get seen, opened, and clicked. But if your emails never make it to your audience’s inbox, then there is no reason to send an email. Learn what may be impacting your email deliverability and how to improve the likelihood of your email making it into your audience’s inbox. What is email deliverability? What is email deliverability?Simply put, email deliverability is the placement of an email in either an inbox, spam folder, or other folder when the email is delivered to an email address. What is the difference between email deliverability and email delivery?Email delivery means that the receiving mail server accepted the email and delivered it to the mailbox, regardless of which folder it lands in. So, email delivery happens when the email you send by your email service provider (ESP) is accepted by the incoming mail server of the person you're sending it to. In other words, it did not was not rejected or bounced. Email deliverability = email makes it to recipient’s primary inbox Email delivery = inbox provider has accepted the email and it will now be sorted into folder (inbox, spam, promotions, or updates) So if an email provider ever claims they have 99% email delivery rate, your newsletters could still end up in spam, promotions, updates, or some other folder that never gets checked. Why don’t all emails make it to the inbox?What’s the secret to better email deliverability? Beyond any technical tips and tricks is a fundamental truth: People are more likely to see your email if you create emails that people actually want to see. However, there are technical reasons behind this. If an email provider’s algorithm (such as Gmail) thinks a marketing email won’t be engaging enough to a user it won’t deliver that email to the user’s inbox tab. Gmail – and all email providers – have a strong incentive to give users a good experience. If you opened up your inbox and saw nothing but spam, you might switch to another service. Since it’s in Gmail’s best interest to deliver engaging emails to the inbox, it’s in marketers’ best interest to be engaging. Gmail measures engagement based on a variety of factors. Positive factors include opens, clicks, and replies. Negatives include ignoring the email or reporting it as spam. 6 Tips to improve email deliverability1 - Ask new subscribers to confirm their email addressThe first step to great email deliverability is asking your new subscribers to confirm their intention of joining your email list. This process is called confirmed opt-in, or verified opt-in, in which you send a unique link to a new subscriber when they join your list. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe. 2 - Use a custom domainWant your emails to land in subscribers’ inboxes instead of their spam folders? Then don’t send your messages from a Yahoo!, Gmail, AOL, Hotmail, MSN, Outlook, rocketmail.com, ymail.com, Zendesk or any other free Internet service provider (ISP). Signing up for a custom domain name to send your messages not only improves long-term deliverability, but it also looks professional, builds authority and creates brand awareness. Plus, many ISPs use Domain-based Message Authentication, Reporting & Conformance (or more commonly referred to as DMARC) to stop email abuse. DMARC is the current policy for email authentication. Basically, it’s an ISP’s way to protect itself from spammers pretending to send emails from their network. Any unauthenticated email — no matter how legitimate the content — could end up in a subscriber’s spam folder. Say you’re sending a bulk message to your subscribers from your Yahoo! address through AWeber (which has its own servers). If Yahoo! can’t verify one of their own servers sent your email, then the message is rejected. Note: This is not an AWeber-specific issue — it will happen from any reputable Email Service Provider. 3 - Make your “unsubscribe” link easy to findThis may shock you, but unsubscribes are a good thing. Yes, really. They’re doing you (and your email deliverability) and favor. Maybe someone accidentally signed up to your list or realized they no longer want to receive your emails. While these people should unsubscribe from your email list, many often flag emails as spam to prevent them from going to their main inbox. After all, the average email subscriber doesn’t know the impact that can have on a sender’s email reputation. If that’s the case, make sure your unsubscribe button is easy to find in your email. You might also want to include a line of copy that tells people that if they no longer wish to receive your emails, they should unsubscribe from your list instead of marking you as spam. You can even have a little fun with it. Get inspiration from bakery service Goldbelly and how they phrased the text around their unsubscribe button. 4 - Ask your subscribers to add you to their contact listAsk your subscribers to add your “From Address” to their contact list when they first join. Commonly called “safelisting,” this ensures that they never miss a message from you. It also helps improve your email reputation score, which ultimately means more of your emails will get routed to the inbox instead of the spam folder. Even the best email marketers in the game ask subscribers to take steps to ensure their messages make it to them. Here’s how speaker, author, and Chief Content Officer at Marketing Profs, Ann Handley, handles this conversation with her list. 5 - Maintain a healthy email listThe best way to improve and maintain your email deliverability is by keeping a clean and healthy email list. There are a number of factors that can impact your list hygiene:
The easiest way to prevent email addresses with typos from showing up on your list is to use confirmed opt-in (aka double opt-in), which requires people to confirm their subscription before getting added to your list. If someone enters the wrong email address, there’s no way they’ll ever receive that confirmation email. This helps keep your list clean of undeliverable messages because no email addresses with typos will pass through to your list. You can also use an email validation service like Kickbox to verify which email addresses are legitimate and which ones aren’t. Simply import your email list, start the validation process, and remove the email addresses that aren’t valid. Finally, if you notice that someone hasn’t opened your email in several months, then it might mean they’ve changed email addresses. In that case, you can either attempt to re-engage them or remove them from your list entirely. 6 - Send engaging emails people loveEven beyond deliverability, making your emails engaging is just a good idea. After all, it’s not enough to deliver a message into a user’s inbox. The final, crucial step is to engage your reader so they remember your message. In other words, the recipient ultimately needs to open and read it. Sending too many unengaging emails may hasten the dreaded “email fatigue.” Which is when users ignore you or unsubscribe when they think you’re sending them too many emails. The key point is that emails earn their place in a user’s inbox by being engaging. Marketers must re-earn that right with every email they send. Improving engagement and deliverabilityEmail deliverability can be a confusing and intimidating topic for many. But at its core, making it to the inbox is really simple: just follow the tips above and aim to delight your subscribers through valuable email content. The post Improve email deliverability with 6 best practices appeared first on AWeber. via AWeber https://blog.aweber.com/learn/improve-email-deliverability-best-practices.htm
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Spring is a time for new beginnings, fresh starts, and warmer weather. And what better way to welcome the season than with some fun and colorful spring GIFs? GIFs have become a popular way to add some animation and personality to email campaigns. To help you enhance your email, and even your landing pages, our designers have created an amazing collection of spring GIFs. Plus GIFs for holidays and events that take place in the spring. Just scroll down to check them out for yourself. So go ahead, find your favorite spring GIF and use it in your next email or landing page. Download your spring GIFsDownloading your GIFs are really easy: Step 1: Find the animated spring GIF below that you want to use in your email. Step 2: Save it by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop. Step 3: Upload the GIF into your email platform. That’s it! Related: Your guide to using GIFs in marketing emails Add your favorite spring GIF to your AWeber account, and pull them into your email using the drag-and-drop message editor. Not an AWeber customer yet? No problem, you can create a FREE account in no time. Spring GIFsEaster GIFsMother’s day GIFsFather’s day GIFsMemorial day GIFsWedding GIFsStart using your new GIFs todaySpring is only four short months, so start delighting your audience with these fun GIFs. Do you have some ideas for our next spring GIFs? Just let us know in the comments below. I look forward to seeing the amazing concepts you come up with. The post Spring GIFs: Add some attention-grabbing fun to your emails appeared first on AWeber. via AWeber https://blog.aweber.com/learn/spring-gifs.htm
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In today’s digital age, marketing technology has become a game-changer for businesses of all sizes. With the right tools and strategies, companies can effectively reach their target audience, drive engagement, and achieve business growth.
Streamline Campaign Management with Automation Marketing technology offers automation tools that streamline various aspects of your marketing campaigns. From email marketing automation platforms to social media scheduling tools, automation allows you to save time and effort while maintaining consistency in your messaging. Automating repetitive tasks such as content distribution, lead nurturing, and campaign tracking can enhance efficiency and save resources for other strategic initiatives.
Personalize Customer Experiences Marketing technology provides invaluable capabilities for personalizing customer experiences. Through data analytics and customer segmentation tools, you can gather insights about your target audience and tailor your marketing messages accordingly. You can enhance engagement, build stronger relationships, and drive conversions by delivering relevant and personalized content to your customers.
Embrace Content Marketing Technology Content marketing is pivotal in digital marketing success, and technology can significantly amplify its impact. Content management systems (CMS) enable easy content creation, publishing, and management across multiple channels. Content marketing platforms offer features such as content ideation, distribution, and performance tracking, allowing you to optimize your content strategy for better results.
Leverage Data Analytics and Reporting Data is a powerful asset in today’s digital landscape. Marketing technology provides robust data analytics and reporting tools to help you track and measure the performance of your campaigns. By analyzing data on customer behavior, campaign engagement, and conversion rates, you can gain valuable insights to refine your marketing strategies and optimize your return on investment (ROI).
Enhance Social Media Management Social media platforms are integral to digital marketing, and marketing technology can help you efficiently manage your social media presence. Social media management tools enable scheduling, monitoring, and analyzing social media activities. These tools allow you to maintain a consistent brand voice, engage with your audience, and track the performance of your social media efforts.
Implement Customer Relationship Management (CRM) Systems A CRM system is a valuable marketing technology that enables effective management of customer relationships. CRM systems centralize customer data, facilitate lead tracking, and automate customer communication. By leveraging CRM technology, you can enhance customer satisfaction, streamline sales processes, and nurture long-term customer loyalty. The post Harnessing the Power of Marketing Technology: Boosting Your Digital Success first appeared on Ken Hitchner NJ | Technology.via Ken Hitchner NJ | Technology https://kenhitchnernj.net/harnessing-the-power-of-marketing-technology-boosting-your-digital-success/ Getting your first 1,000 subscribers on YouTube comes with some sweet (and very profitable) perks. From unlocking revenue sharing and selling opportunities to exponentially accelerating channel growth, the milestone is significant for any YouTuber. Less than 10% of YouTube channels reach the 1,000-subscriber mark, and those that do often upload videos for years before reaching the milestone. However, many channels reach 1,000 authentic subscribers in months instead of years. And it’s no coincidence that they all use similar methods to get there. In this guide, we share stories, examples, and unique expert tips from people who have built successful YouTube channels. We’ve also included a “How to get 1,000 YouTube Subscribers” checklist to kickstart your growth on the platform. Whether you’re promoting a business you already own or looking to earn income as a YouTube creator, this guide will steer you toward YouTube success more quickly. Why Getting 1,000 YouTube Subscribers MattersReaching the 1,000-subscriber goal is a major milestone for anyone with a new YouTube channel. It may not sound like a lot compared to other YouTubers you watch. But reaching that first 1,000 can be pretty tough. Less than 10% of YouTube channels have 1,000 followers or more. Fortunately, YouTube relaxed some of its Partner Program eligibility requirements in 2023. Now, even new channels can access tools and features that can help them grow faster. For example, Community posts were once limited to channels with 1,000 subscribers, but are now open to any size channel, regardless of subscriber count. Community posts allow you to engage with viewers outside of video uploads (in the Community tab) using polls, GIFs, quizzes, images, and more. When you reach 500 YouTube subscribers, you unlock features such as:
Reaching 1,000 YouTube subscribers unlocks:
Unofficially, reaching 1,000 subscribers also gives you credibility, paving the way for brand partnerships and accelerated channel growth. For example, it took Reddit user bassedmike 3 ½ years to reach 1,000 subscribers but only an additional six months to add 5,500 more subscribers. How long does it take to get 1,000 subscribers on YouTube?It’s 100% normal to take years for a channel to reach the 1,000-subscriber milestone on YouTube. It doesn’t have to take that long, though. Some people reach 1,000 subscribers much quicker. By learning how YouTube works, you can develop, optimize, and market your channel for faster growth. If you aim to reach 1,000 subscribers within your first year, the tips below will help you get there. If your goal is a bit slower-paced, that’s okay, too. You can still use the advice to guide your growth. Many, if not most, successful YouTubers spend years developing their channels. For example, it took Mr. Beast, the world’s #2 most popular YouTuber (with 237 million subscribers), many years to get his first 1,000 subscribers. In the guide below, we share expert advice from people who have been there. Some gained their first 1,000 subscribers in weeks, while others reached the milestone in one year or more. If you’re looking for a strategic way to build a community on YouTube, these tips will help you get there. 9 Pro tips to help you get your first 1,000 YouTube subscribersI chatted with several YouTubers who’ve had success on the platform and also dug into the back stories of some of YouTube’s most successful creators. Here are some of their most valuable tips for reaching 1,000 subscribers on YouTube. #1 - Choose a niche audience and topic you’re passionate aboutNarrowing your target audience can help you add YouTube subscribers more quickly. The ideal audience isn’t already overloaded with competitors yet is large enough to justify posting content. For example, Taxi driver Tom Hutley, who has more than 91,000 subscribers, reached his first 1,000 within six months of starting his YouTube channel, Tom the Taxi Driver. Hutley’s unique commentary on taxi driving and the city of London is a hit with his subscribers, who eagerly engage in the comments section of nearly every video he posts. Tuomas Kivioja’s YouTube channel, Internet Made Coder went from zero to 2,000 subscribers in two weeks. In his video titled How I Got Monetized in 2 Weeks on YouTube, he explains that he struggled to get subscribers for a previous channel but learned from his mistakes. “I was making the exact same mistake that literally everyone who starts YouTube makes in the beginning -- I was not focusing on a specific target audience.” Kivioja adds, “I wasn’t making videos I was absolutely passionate about,” as he stresses the importance of making videos on topics you really care about. Creating videos for years to come — and avoiding burnout — can only happen if you love what you’re sharing. Narrowing your focus to a specific niche will help you to stand out and gain more YouTube views and subscribers from day one. #2 - Don’t skip on sound qualityTo create great videos, begin with the audio. This lesson resonates across nearly every YouTube channel discussion. Poor sound quality annoys viewers and often causes them to quickly “bounce” away from your videos. The YouTube algorithm notices your high bounce rates, which eventually reduces the visibility of your videos in its feeds. Those quick bounces also dramatically reduce your chances of getting people to tap the “subscribe” button. Whether you need to buy new equipment or cushion the room, delivering high-quality sound is worth the effort. Wondering how to get it right? Head to YouTube and look for videos on how other YouTubers get professional sound for their videos. Good sound quality doesn’t mean you have to break the bank. But it does take a bit of understanding about what kind of mic to use and how to set up your studio. In the clip below, content creator Ben Johnson provides some simple tips on getting a professional sound for your videos. #3 - Optimize your channel and videos for YouTube SEOSoftware engineer Alex Hyatt uses his YouTube channel to help developers learn new skills. He currently has 19,500 YouTube subscribers but reached his first 1,000 in only five months. In his blog post “1000 Subscribers in 5 Months: My Strategy,” Hyatt recommends that new YouTubers focus on getting traffic from YouTube Search. How does YouTube SEO work?YouTube search engine optimization (SEO) refers to optimizing your channel and videos for its native search engines. It involves adding keywords to your channel and videos in strategic ways.
Marketing expert and YouTuber Gillian Perkins explains how to optimize a YouTube channel in her video “YouTube SEO Basics- Rank Your Videos #1 on YouTube (Fast!)” #4 - Write effective video titlesYour video titles are among the first things YouTube viewers see on your channel and in the search engine results. Titles play a large part in gaining subscribers because they can drive new viewers from results and recommendation feeds to your channel. A good YouTube video title includes a clear and accurate description of the video, plus its keywords. Google recommends limiting ALL CAPS and emojis in titles, using them only when they deliver genuine value. Resist the urge to focus on catchy titles that won’t drive traffic to your channel. Instead, focus on searchable titles that help your videos reach more viewers. Digital marketing expert and former Google employee Kevin Miller explains that titles are a trigger for YouTube algorithms and a key factor in driving new viewers.
#5 - Partner with influencers on YouTube and other platformsWant to immediately gain exposure to people who are likely to subscribe to your channel? Partnering with influencers who share a similar audience can be one of the quickest ways to grow a social media following. You don’t need a big brand budget to partner with influencers. If you’re working with a small budget, consider hiring micro-influencers or partnering with other small YouTube channel owners for co-sponsored events, contests, takeovers, and promotions. For the best results, collaborate with influencers who have highly engaged audiences similar to yours. Grooveshark and Harmonic Reach Marketing founder Sam Tarantino encourages growing your YouTube channel with cross-platform influencer collaborations.
#6 - Use other social media channels to test your contentBook author Lauren Kay reached the 1,000-subscriber milestone on YouTube at lightning speed in just one month. Her experience building audiences on other platforms, such as TikTok and Instagram, gave her insights that helped speed her growth on YouTube. For example, one of her TikTok videos received 700,000 views, so she thought the topic might be a success on YouTube as well. She created another version of it for YouTube, and that video made it to the top 3 results on the platform, earning her 500-1,000 views each week.
#7 - Engage with commentersWhen you create a feeling of community, people are more likely to return to your channel and share it with their friends. Engaging with viewers in the comments section of your videos is one of the best ways to build a genuine community. Cleartail Marketing founder Magee Clegg explains that engaging with viewers goes a long way toward reaching new people and increasing your subscriber count.
#8 - Engage with your subscribers in creative waysTake engagement to the next level by looking for creative ways to interact with your YouTube subscribers. Rongzhong Li, whose YouTube channel PetoiCamp has more than 20,000 followers, recommends using interactive elements to engage YouTube viewers.
Email marketing is another great way to keep your subscribers engaged. Sending a weekly email newsletter allows you to promote your YouTube channel on a wider scale. You can use your email newsletter to do things such as:
To encourage newsletter subscriptions, consider creating lead generation content and linking to its landing page in your video descriptions. And (hint hint), if you’re looking for a trusted, easy-to-use email marketing platform that lets you manage email marketing, landing pages, and lead gen content from one place, consider giving AWeber a try! #9 - Run cross-channel promotionsIf you’ve already built a following on other social media channels such as Instagram, Facebook, TikTok, or Pinterest, give your followers a reason to head to your YouTube channel. For example, you might include more in-depth content on YouTube or run a special giveaway contest from your YouTube channel. Marques Brownlee, who makes videos about technology, has more than 18 million followers on YouTube. He began uploading videos to his channel at age of 15 in 2009, and it took him five years to reach the 1,000-subscriber milestone. Brownlee’s focus has always been his YouTube channel, but he’s taken advantage of other social platforms to promote it. For example, when his channel was still young, Brownlee ran a live Q & A session on Reddit that attracted nearly 6,000 comments and more than 18,000 views. Cross-channel promotions can go a long way toward reaching your first 1,000 YouTube subscribers more quickly. Creative ideas for special events, contests, and live broadcasts can be very effective in driving social media followers to your YouTube channel. The “How to get 1,000 YouTube followers” checklistThe most successful YouTube creators recommend the following strategies to increase subscribers for your channel:
Bonus tip: Launch your channel with at least five videos. Former YouTube employee MatPat, who has started several channels with millions of subscribers, says that launching a channel with only one video (or none) is a mistake. Without several videos, you can’t keep people on your channel very long -- which makes the YouTube algorithm think that your channel can’t retain viewers. Reaching 1,000 subscribers on YouTube is a significant milestone. Whether you’re looking to promote a business or earn income as a YouTube creator, the approach is the same:
By following the expert tips in this guide, you can begin to build a community of subscribers who support your channel and brand. Building a social media community for the futureBuilding an engaged community on any social media channel takes time, effort, and well-thought strategy. Before you invest in building subscribers on a platform like YouTube, consider how you’ll ensure access to your audience over the long term. Social media algorithms can change without warning. Accounts can be hacked. Policies can be changed. And while it’s not likely to affect access to your audience, it’s always a possibility. Before you begin growing your subscriber list, consider integrating email marketing into your social media strategy. By driving viewers to a link that encourages them to sign up for your email list, you ensure that you will always have direct access to your audience beyond the confines of social media. AWeber simplifies email marketing with a drag-and-drop interface, easy email automation features, and professional templates. Why not give it a try? Sign up for a free AWeber account today. The post How To Get Your First 1,000 Subscribers On YouTube appeared first on AWeber. via AWeber https://blog.aweber.com/learn/how-to-get-your-first-1000-subscribers-on-youtube.htm Your Instagram profile is prime real estate, but have you ever wondered whether you’re making the most of the links in your bio? The link in bio on your Instagram profile has the power to skyrocket conversions, sales, and web traffic for your business. However, if you don’t use it to its full potential, your profits may fall short. And with all the hard work it takes to publish successful content on Instagram, your ROI is a big darn deal. To help you drive better profits from your Instagram content, I connected with more than 50 industry experts on the topic of Instagram’s link in bio. We’re sharing the best of that advice in the guide below. Keep reading for creative tips, practical advice, and unique ideas on how to use your Instagram link in bio to drive results for your brand. What is an Instagram link in bio?Instagram’s link in bio is the external link on your profile (or “bio”) page. It’s located at the bottom of your profile, after your brand name and description. You can use your link in bio however you like. Whether you use it to send viewers to your blog, product page, email subscription form, landing page, or other destination is entirely up to you. Brands looking to drive results such as website traffic, email subscribers, or sales often link to a landing page that offers a selection of link options. For example, life coach Valerie Burton, pictured above, uses her bio link to send viewers to a landing page with strategic link choices. Why should you have an Instagram link in bio?Instagram doesn’t allow links in posts. So when you’re promoting a sale, blog content, products, or events with Instagram posts --- you can’t ask viewers to click on the link and go to your website. The best you can do is refer them to the link on your profile page, or your “link in bio.” This means much of your Instagram content relies on your bio link to convert social media audiences to web traffic, email subscribers, and customers. The link in bio is critical because, in many cases, it’s the only way to drive traffic, conversions, and sales from your Instagram audience. How to put a link in your Instagram BioHere’s how to add a link to your Instagram bio:
Before you add a single link, consider using a link in bio tool that sends users to a landing page. What is a link in bio tool?Link in bio tools are landing pages, usually optimized for mobile, that offer viewers a selection of links or actions to choose from. Instead of adding a website address to your Instagram profile, you add the landing page link.
A landing page link lets users choose the content they’d like to see and interact with. It also provides brands with a way to cater to people at different stages of the marketing funnel. Digital Web Solutions CEO Vaibhav Kakkar recommends using a link in bio landing page, explaining that doing so increased page views and decreased bounce rates for his brand.
For example, Aspen Mountain Goods encourages product sales and conversions with options such as “Shop our Store,” “Custom Order,” and an email subscribe form. Dorktales Storytime Podcast prioritizes conversions and engagement by placing an email subscribe form at the top of its landing page, followed by engaging link options such as“Take Our Listener Survey!” and “Printables Shop.” How to drive results with your Instagram link in bioTo drive traffic, conversion, and sales to your business from your Instagram community, take advantage of one of the many link in bio tools that send users to a content hub landing page. There’s nothing wrong with using a single link in your bio. However, 31 million Instagram users prefer a link in bio tool because landing pages boost conversions and sales. For example, Katie Devoe, owner of CBD Nationwide, says her company switched to a story-driven link in bio landing page that includes:
Devoe was thrilled with the results of switching to a link in bio landing page. She explains, “Within six months, our engagement rates jumped by 30%, and we saw a marked increase in webinar signups and longer session times on our website.”
David Miles, CEO of The PPC Machine, also recommends utilizing a link in bio tool on Instagram. Miles explains, “Single links limit your audience's accessibility to your content. Using a link-in-bio tool allows you to consolidate multiple links into one. This amplifies your audience's access to a broader array of your content, offerings, or resources efficiently.” Instagram link in bio pro tips from industry expertsI chatted with several industry experts about how they use Instagram’s link in bio. They provided some fantastic insights, including the following helpful and creative tips for making the most of your link in bio. Update your links frequentlyWhether you use a single link or a link in bio landing page, most experts agree that updating your link or landing page regularly delivers better results. Will Yang, head of growth marketing for Instrumentl fundraising services, recommends taking advantage of your bio link. He explains, “This small clickable area is valuable real estate, so you need to use it strategically to drive traffic and conversions.” Yang emphasizes the value of frequently updating the link in your bio to showcase a variety of landing pages, campaigns, and offers. For example, he might send traffic to a sales page for a new program launch one week, then switch to a high-converting lead magnet the next week.
Jason Hunt, CMO of Merged Media, also advises regularly updating your bio link(s) to keep content relevant and engaging.
Ashwin Ramesh, CEO of Synup listing and reputation management, advises using a link in bio landing page with multiple links. He recommends updating links regularly according to what the analytics show is working best.
Align link in bio with your marketing objectivesFeaturing a link or links that drive traffic toward your marketing goals can go a long way toward boosting your traffic, conversions, sales, and other marketing goals. Gabrielle Marie Yap, Senior Editor at Carnivore Style, recommends focusing your brand’s link strategy on its most important goals.
Yap also stresses the importance of providing an enjoyable user experience. “When it comes to your bio link, you want it to look like a storefront window displaying your latest and greatest products.” Promote your link in bioEncourage viewers to visit your link or landing page by drawing attention to it on your profile with a CTA and emojis. Jason Boyd, Director at Evolve SEO Agency, advises drawing attention to the link on your profile page in several ways:
Jon Morgan, CEO of Venture Smarter, adds that “every piece of content is an opportunity to direct your audience to your link.” He recommends promoting your link in bio throughout your content in creative ways such as:
Instagram’s link in bio is an excellent tool for driving traffic from the social media platform to the links that matter most to your business. When choosing the link or building a link in bio landing page, consider your marketing goals and provide a link or links that support them. How to create a link in bio landing pageWe’ve covered some fantastic tips in this guide, direct from experts with first-hand experience driving traffic, conversions, and sales from the popular social media platform. Overall, most people agree that a link in bio landing page is one of the most effective ways to boost your ROI. Link in bio tools make it quick and easy to create landing pages that fit your aesthetic on any social media platform. At AWeber, we make landing pages easy to build with templates and a drag-and-drop interface. You’ll love the endless customization options and the ability to embed email campaign forms and YouTube videos directly onto your landing pages! Instead of adding one more tool to your overflowing stack of apps, AWeber provides you with everything you need to turn leads into sales, including email marketing automation, landing pages, and a link in bio landing pages. We’ve even got a link in bio template you can use. Just add your logo, brand color, and links and you’re ready to go. Why not drop by and check out AWeber today -- we’ve got a free account waiting for you! The post Link in bio on Instagram: Marketing experts weigh in on the best ways to use it appeared first on AWeber. via AWeber https://blog.aweber.com/learn/link-in-bio-on-instagram.htm
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Less than three seconds. That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window. So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. What is an email preheader?When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. How long is the ideal email preheader text length?The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words. Below, you can see an email preheader example on a desktop inbox, and another on a mobile inbox. Why is an email preheader important?When written well, an email preheader is a powerful tool to improve your open rate. Unfortunately, many email marketers don’t take advantage of the preheader. They spend lots of time crafting the perfect subject line, but barely think twice about this very important piece of text. So they leave it blank, or fill it out with some generic information. In fact, here are a handful of common email preheaders examples I found in my inbox. “Click here if you are having trouble viewing this message” “You are part of an email list, you can unsubscribe here” “This message contains images, please enable images” "View in a web browser" You may be wondering why these messages are pulled into the preheader field. ISPs will automatically populate this field with the first line of coded text in your email. If you don't customize your preheader, you're leaving it up to the ISP to determine your second most important line of text. And looking at the examples above, do you think any of these messages make your subscribers super eager to open the message? No. So what kind of preheader will make your subscriber click open? And how do you set it up properly? 5 Email preheader best practicesBelow are five ways to write an email preheader that will skyrocket your open rates. #1: Sum up the content insideAdd more context to your subject line with your preheader text. In it, give a short summary of what the reader can expect to find inside the message. This may further entice your subscriber to click on the message so they can read the full content. Example: Google Home Subject line: Lauren, welcome to your Google Home Mini Email preheader: 3 ways to get the most out of your new Mini #2: Make your subject line and preheader text compliment each otherPaul McCartney & John Lennon, Laverne & Shirley, Han Solo & Chewbacca, Bert & Ernie — what do these great duos have in common? They complement each other. Alone they are good, together they are amazing. Subject lines and preheaders are the same. To get the highest open rate and engagement for your email campaign, these two critical email marketing elements should play off each other. Use your preheader to build on an amazing subject line. Example: Netflix Subject line: Coming Monday, December 14th...Tiny Pretty Things Email preheader: Get a first look today #3: Request an actionUse the email preheader to make your readers take action. Tell them what you want them to do! Do you want them to open the message? Do you want them to click on a link? Fill out your survey? Let them know what you want them to do and why you want them to do it. Example: Ulta Beauty Subject Line: Take a look at your ultimate rewards statement, Lauren! Email preheader: Check out these beautiful offers, too. Open to see all the ways beauty loves you back! #4: Use FOMOThe “fear of missing out” or FOMO is a powerful psychological trigger. If you want a subscriber to take advantage of a special offer or deal — such as free shipping or a discount code — tell them about it in the preheader. They’ll be tempted to open right away if they know the offer is exclusive or a limited-time. And you want them to open right away! Chances are, if they don’t open when they see the message for the first time, they won’t come back the next day or next week to do it. Example: Michaels Craft Store Subject line: Last Day: Summer Cyber Sale! An Online Bonus Coupon and Free Shipping, no minimum Email preheader: Drop-What-You’re-Doing Doorbusters and Deals. Don’t miss out! #5: Get creativeYour subscribers want to do business with people they know, like, and trust — as opposed to a faceless corporation. Humanize your preheader text to increase connection and engagement with your subscriber. Use the small block of text to show your company is likeable and relatable, and your subscribers will be more likely to open the message. Example: PECO Subject line: PECO can help you keep cool for less this summer Email preheader: Rising temperatures make it harder to stay cool and comfortable inside. But don’t sweat it! How do different email platforms handle preheader text?Different email services, like Gmail or Outlook, can show preheader text differently. Some might display a preview of the email content, while others might only show the first few words of the preheader. It's a good idea to check how your preheader looks on different email platforms to make sure it's effective for everyone who reads your emails. How to use preheader text for different types of emails?For different types of emails, like newsletters or promotions, you can use preheader text creatively. For a newsletter, you might tease the main story to encourage readers to open. If it's a promotion, mentioning a limited-time offer can entice people to click. For event emails, a sneak peek of what's in store could build excitement. How can A/B testing be used to optimize preheader text?A/B testing with preheader text means trying out different versions to see which gets more people to open your emails. You could test different lengths, tones, or offers. Once you send both versions to a small group, you can see which one gets more opens. This helps you learn what works best for your audience, so you can use it in future emails to get even more people interested. How to add a preheader to an email campaignThere are three ways text can be inserted into your email’s preheader. #1: AutomaticallyThis is where the ISP your email is being sent, takes the top text in your email. If you have an image as the first element in your email, then the ISP will take the alt text you give your image. So if your email service provider doesn’t provide you a dedicated section for a preheader, then you need to make sure that the very first text you put in your email has the text you want to appear. #2: Hidden preheader text HTML codeYou understand the value of a preheader but you don’t want this copy to be the first thing your subscribers see when they open your email. If you’re comfortable with coding your email you can put the below code as the very first element in the HTML portion of your email. #3: Add text in message preheader in AWeberAdding an email preheader to your message in AWeber is super easy. All it takes is just the click of a single button. Simply create a message using the drag & drop email builder. From within the message editor directly under “message,” you can add the text you wish to display with your subject line when the message is sent. It’s that easy. If you want to personalize your email preheader for your subscriber to include their name, email address, or any other of their subscriber information, you can do so as well! You can accomplish this using personalization snippets within the ‘message preheader’ text box directly. Ready to write fantastic email preheaders that grab a subscriber's attention in less than three seconds? Then create your FREE AWeber account today. The post Email preheaders: Tips to increasing your open rates appeared first on AWeber. via AWeber https://blog.aweber.com/learn/email-preheader.htm
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