The creator economy is a growing sector where individuals use digital platforms to create and share content, build communities, and, ultimately, make money. In 2024, the creator economy is valued at a whopping $250 BILLION and is expected to nearly double by 2027. This booming sector offers unprecedented opportunities for creators who know how to navigate this dynamic and evolving market. But how do you know you’re doing it right? Things change fast, and staying informed of the industry's latest best practices can be a full-time job. To help you navigate your way to the top of the creator economy, we reached out to eight experts. Each one of them knows the ins and outs of the creator economy, so we asked what they think the best moves are for content creators in the next 6 - 12 months. Specifically, we asked them four major questions: 1. How concerned are you about the economy in the next 6 - 12 months, especially for creators? How worried are they?Surprisingly, the experts we talked to aren’t losing any sleep over fears of the creator economy tanking any time soon.
The average score of everyone’s rating for how concerned they are? Just 2.9 out of 10. Just check out this word cloud of their answers: What stands out? Creators, sure. Content, yep. What else? Community. Help. Support. Audience. People. Across the board, every one of our experts gave pretty much the same advice: build a community. Find a group of people who genuinely appreciate and value your work. Get to know that community really, really well. Connect to them.Then – and only then – offer them paid solutions and support for those problems. Why “focus on building a community” is great advicePeople who are well-connected, visible, and contribute to communities tend to have more opportunities. The people they are connected to “know, like, and trust” them, so they’re aligned with that golden rule of sales and marketing. They get more work, even in downturns. And they’re well-enough connected to know when and how to pivot if that becomes necessary. Those are the key takeaways from the answers we got: Most of these creators/advisors aren’t very worried about how creators will fare in 2022, and they recommend every creator focus on building a specific audience/community.
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