Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you're a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it. 

According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers.

To help you thrive this holiday, we’ve compiled the best marketing, email, and social media ideas from several top businesses to see what makes them successful during Presidents Day. From offering a sale, to hosting a patriotic-themed event, to creating a special menu, these ideas will help you stand out and make the most of the holiday. 

So, if you're looking to boost your sales this Presidents Day, keep reading!

8 Presidents Day marketing ideas

There are many creative marketing strategies that you can use to make the most of this holiday. Here are some effective marketing ideas that will help you increase sales and grow your business.

1 - Offer a sale or promotion

Create a Presidents Day sale or promotion, offering discounts on products or services. This is a classic sales boosting tactic during Presidents Day. By offering discounts, you can attract more customers and increase sales.

2 - Have some fun on social media

Host a Presidents Day themed contest or giveaway on social media. This idea is a great way to increase engagement with your brand on social media and also drive sales.

3 - Make your email subscribers feel special

Offer an exclusive Presidents Day deal or coupon to email subscribers. This is a great way to reward your email subscribers and encourage them to make a purchase.

4 - Cross-promotions with other businesses

Partner with other businesses or brands to cross-promote Presidents Day deals and offers. Promoting to a partner’s audience exposes your brand to new potential customers and sales opportunities. 

5 - Host a patriotic-themed event or promotion

Consider hosting an event or promotion that has a patriotic theme. This could be a local parade, a concert, a food festival, or a community service project.

6 - Create a virtual game (also known as gamification) 

Create a virtual scavenger hunt of Presidential sites or historical locations related to the Presidents. We love scavenger hunts because they can take so many creative forms from video tours to virtual reality experiences that customers can access online.

Related: See how this company was able to create a virtual scavenger hunt around Times Square using AWeber landing pages

7 - Create a special Presidents Day item

Create a Presidents Day menu or special in honor of Presidents Day. This could be a dish or dessert that is inspired by a President or a dish that is named after a President.

Or create a limited edition product or package that is only available during the Presidents Day holiday. This could be a special flavor, a limited edition design, or a package deal.

8 - Run a flash sale

Running a flash sale is an effective way to drive sales by creating a sense of urgency and encouraging customers to make a purchase quickly.

25 Presidents Day social media post ideas

Posting on social media for Presidents Day can be an effective way for a business to connect with its audience and promote its brand. Here are a few reasons why it may be important for a business to post on social media for Presidents Day:

• Increase engagement: By posting content related to Presidents Day, you can spark conversations and increase engagement with your followers.
• Boost brand awareness: The right social media post can help increase your brand awareness by reaching a wider audience and exposing you to new potential customers.
• Strengthen connection with existing followers: The more you connect with your audience, the greater connection you create.
• Drive sales: By using Presidents Day as a theme for a promotion or sale, you can drive sales and increase revenue.

Here are Presidents Day post ideas that you can use on any social media channel. You can post these with an image or create a video for TikTok or YouTube.

Presidents Day social media post message ideas for a sale

1. Honor our leaders and save big on our Presidents Day Sale! [insert sale details and link to your website]
2. Celebrate Presidents Day with us! Take advantage of our special deals and discounts [insert sale details and link to your website]
3. Patriotic savings await! Check out our Presidents Day Sale [insert sale details and link to your website]
4. In honor of our nation's leaders, we're offering [insert sale details] during our Presidents Day Sale. Shop now [link to your website]
5. Remembering our past, saving for the future. Presidents Day Sale [insert sale details and link to your website]
6. Celebrate #PresidentsDay with a special sale or promotion at our store
7. In honor of #PresidentsDay, we're offering discounts for military and veterans
8. Leadership and savings go hand in hand. Check out our Presidents Day Sale [insert sale details and link to website]
9. Honor the legacy of our past presidents by saving big on our Presidents Day Sale
10. Celebrate the Legacy of Our Nation's Leaders with Our Presidents Day Deals - Get Great Savings Today!
11. Celebrate Our National Leaders and Unlock Amazing Savings on This Presidents Day - Don't Miss Out!

Presidents Day social media post message ideas to honor the day

1. Today We're Celebrating Our Great Nation and the People Who Make It Thrive - Honoring Our Employees and All Those Making a Difference This #PresidentsDay! ?? ?
2. In honor of #PresidentsDay, our team reflects on the leadership lessons from past presidents that we apply to our business
3. A day to recognize and appreciate the contributions of past American presidents to business and commerce
4. On #PresidentsDay, we're grateful for the opportunities and freedoms afforded to us as a business in America
5. Wishing you a happy and prosperous Presidents Day! #PresidentsDay
6. Honoring the legacy of our nation's leaders on this Presidents Day #PresidentsDay
7. Let's celebrate the vision and leadership of our past presidents on this #PresidentsDay
8. Sending our best wishes for a happy Presidents Day! #PresidentsDay
9. Remembering the contributions of our nation's leaders on this #PresidentsDay
10. On this Presidents Day, let's reflect on the progress and success of our nation #PresidentsDay
11. Happy Presidents Day! Let's take inspiration from the leadership of our past presidents #PresidentsDay
12. Wishing you a day of reflection, appreciation, and inspiration on this Presidents Day #PresidentsDay
13. May this Presidents Day bring you joy, hope, and a renewed appreciation for our nation's leaders #PresidentsDay
14. Celebrating the diversity of our Presidential history on this #PresidentsDay and wishing you a happy one

Increase visibility by using a hashtag

The use of hashtags enable people on different social media channels to find your content. Here are the most popular hashtags to use for Presidents Day

• #PresidentsDay
• #HappyPresidentsDay
• #PresidentsDayWeekend
• #PresidentsDaySale

Presidents Day email ideas

Presidents Day is a busy shopping holiday, and many consumers are looking for deals and promotions. By sending a sales email, you can attract their attention and encourage them to visit your website or store.

Here are some tips on how to use email marketing to boost your sales on Presidents Day:

1 - Include discount codes and special offers

Make sure to include any discounts or special offers you're running this Presidents Day. This can include a percentage off discount, buy one get one free deals, or free shipping promotions.

If you're holding a Presidents Day event or sale in your store, make sure to include information about it in your email.

Here’s a great example from a furniture store.

2 - Use a clear and compelling subject line 

Your subject line is the first thing that customers will see when they receive your email, so make sure it's clear and compelling. Use strong action words and include the main benefit of your sale or promotion.

Need some subject line ideas? Keep on reading for over 30 ideas you can use for your emails.

3 - Include a clear call-to-action 

Including a clear call-to-action (CTA) in your email, such as "Shop Now" or "Limited Time Offer" makes it easy for customers to take action and make a purchase.

Color can prompt an action too. Check out how Fender uses a bold red to draw attention to the CTA in their email.

4 - Use Presidents Day-themed graphics and images 

Have some fun with your Presidents Day email. Use images and graphics that are related to the holiday and showcase your patriotism. This can include images of past presidents, American flags, or other patriotic imagery.

Here are some Presidents Day images you can use for free in your AWeber account.

5 - Send a reminder email 

Send a reminder email on the day of the sale or promotion. This can help remind customers about your sale and encourage them to make a purchase.

25+ Presidents Day email subject line ideas

Creating a compelling subject line for your Presidents Day email campaign can be the key to getting your message opened and read by your target audience. 

Here are some of our favorite Presidents Day subject line ideas that you can use for your email campaigns.

Presidents Day sales subject line ideas

• Presidential Deals: Limited Time Offer
• Leadership and Value: Our Presidents Day Offer
• Honor the Legacy of our Nation's Leaders with our Special Offer
• A Tribute to Progress: Our Presidents Day Offer
• Innovative Deals for a Presidential Holiday
• Patriotic Prices: Our Presidents Day Offer
• Honoring the Vision of Our Leaders: Exclusive Offer
• Commemorating Presidents Day with Exceptional Offers
• Celebrate Presidents Day with [your business name]
• Honor our Presidents with exclusive deals
• Presidents Day Sale: 10% off 
• Presidents Day Savings: Up to 50% off
• Honor our Leaders: Exclusive Presidents Day Deals
• Celebrate Presidents Day with [your business name]'s Sale
• Presidential Discounts: 25% today only
• Presidents Day Exclusive: For a limited time
• Presidents Day Blowout Sale 
• Presidential Deals: 10% off for [use customer’s first name]
• Presidential Discounts for [use customer’s first name]
• Presidents Day Specials: Save up to 25% on [product line]
• Celebrate Presidents Day with our special offers
• Honor the legacy of our leaders with our latest deals
• Presidents Day sale: Up to 50% off
• Leadership and Savings: Our Presidents Day special
• Innovative deals for a Presidential holiday
• Final Hours - Presidents Day Sale

Presidents Day newsletter subject line ideas

• Patriotic savings: Our Presidents Day newsletter
• Honoring the vision of our leaders with our latest products
• Remembering the past, planning for the future: Presidents Day newsletter

Create your own Presidents Day campaigns 

Presidents Day is a great opportunity for businesses to connect with customers and boost sales. By utilizing these ideas you can create a successful campaign that resonates with customers and drives sales. 

Remember to keep your marketing, emails, and social media efforts patriotic. By following these tips, you can make the most of the holiday and increase your business's bottom line. 

Happy Presidents Day!

Do you have other ideas you’ve tried, let us know in the comments below.

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Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks.

It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject lines.

As a result, lots of subject line generators have been built to try and make this easier. But they’re not all built the same.

I tried some of the most popular subject line generators so you don’t have to! In this post, I’ll tell you how much they cost (some are free), how good the subject lines are, and which subject line generator might be right for you.

The best email subject line generators

Copy.AI

Copy.ai is a tool that uses artificial intelligence (AI) to write marketing resources for you. They offer everything from email subject lines and ad copy to fully written blog posts. Their interface is clean, helpful, and easy to use.

It’s worth noting that since email marketing isn’t Copy.ai’s bread and butter, the results you get are not optimized or tested in any way for the inbox. 

Price:

Free plan includes 2,000 words per month.

$49/month for unlimited words and additional pro features.

What they ask for to generate your subject lines:

• What is the goal of your email?
• Tone, with options: friendly, luxury, relaxed, professional, bold, persuasive, witty, empathetic, adventurous, or write in your own.

Results:

Copy.ai’s results were okay, if fairly generic. Many of them felt like blog post titles rather than subject lines, with a number at the beginning (e.g. 7 Things You Didn't Know About Cooking). The subject lines weren’t optimized for any audience, either. But, you may find their results helpful as a starting point to create your own subject lines (especially since Copy.ai is free).

Favorite subject line generated: Air fryer recipes for lazy nights (and busy ones, too)

Score: 4/5 

Anyword

Anyword is an AI-generated copy tool built specifically for “performance marketers.” You can use it to create ad copy, blogs, and emails as well as product descriptions and SMS messages. 

Anyword’s email subject line generator creates as many results as you need, and it gives each a score. Click on more details for the score and it tells you which age and gender this subject line is likely to appeal to most.

Price:

7-day free trial includes their starter plan and 2,500 word credits.

$24/month for 20,000 word credits per month.

What they ask for to generate your subject lines:

• The full text of your email.
• Your target audience.
• Talking points.
• Tone of voice: engaging, conversational, hard sell, playful, 5th grader, confident, or write in your own.

Results:

Anyword’s results were fairly repetitive and generic. When I gave it a prompt for “summer pork recipes,” all three results had the word “sizzling” in them. I liked that the subject lines were fairly short, which felt different than a blog title. They mostly included action words, but didn’t seem like they’d stand out in an inbox. 

Anyword also gave me a few subject lines with bad scores (as low as 28 out of 100). If they have scores, I think they should provide you with only the best subject lines.

Favorite subject line generated: Sizzlin' Summer Swine Recipes

Score: 4/5

Scalenut

Scalenut was my favorite tool to use. It was easy to sign up and find the email subject line generator. Plus, Scalenut includes a document editor — a place where you can copy and paste any or all of the generated subject lines, the full email text, and anything else that helps you decide on the right subject line.

Scalenut uses AI to generate marketing copy and also includes an SEO tool that you can use to create guidelines for your blog posts.

Price:

7-day free trial.

$17/month for 100,000 words per month.

$47/month for unlimited words.

What they ask for to generate your subject lines:

• Brand name
• Brand description
• What is the email about?

Results:

Scalenut had my favorite results. There was a lot of variety in the tone, length, and context of the subject lines they created. And I felt like they “got it” when it comes to actually writing a subject line — they didn’t just sound like a bunch of blog post titles.

Plus, Scalenut included some emojis in their subject line results.

Favorite subject line generated: Air fryer recipes? Yes please!

Score: 5/5

Encharge

Encharge has a free email subject line generator using Chat GPT-3 technology. It’s quick and easy to use — you don’t need to create an account or sign in. The purpose of Encharge’s email subject line generator is to do just that — generate subject lines. It doesn’t offer any other AI copy options.

Price:

Free.

What they ask for to generate your subject lines:

• What is the email about?
• Company
• Tone: appreciative, assertive, awestruck, candid, casual, cautionary, compassionate, convincing, earnest, enthusiastic, formal, friendly, funny, humble, humorous, informative, inspirational, joyful, passionate, thoughtful, urgent.

Results:

There was a lot of variety in the results I got from Encharge, and they were all definitely geared towards a subject line, not blog posts. And, it’s worth noting that Encharge was the only subject line generator to include a price in the subject line for my product sales email ($19.99 for a cookbook).

Favorite subject line generated: Cooking for One or Two? Increase your cooking skills with this new online course!

Runner up: Porktastic, Eh?

Score: 4/5

Inkforall

Inkforall is a fairly simple AI writing tool that creates many different kinds of content, including email subject lines. It will create three email subject lines for you from your prompt, and you can easily click to save one or all of them. Inkforall’s interface is easy to navigate and nice and simple to use.

In addition to copy, Inkforall can also generate images for you. Plus, their tool can generate copy in 20+ languages.

Price:

5-day free trial includes 10,000 words.

$39/month billed annually or $49/month billed monthly.

What they ask for to generate your subject lines:

• Product name
• Product description
• Tone: adventurous, board note, bold, comedian, empathetic, friendly, funny, gloomy, investor note, Joe Rogan, luxury, Obama, persuasive, professional, relaxed, Shakespeare, Warren Buffet, witty.

Results:

With tone options for Obama, Shakespeare, and Warren Buffet, the results can vary a lot more — which provides a lot of different types of subject lines. There was not a lot of variation within any given tone, however. These results are a great jumping off point to make modifications or for someone who doesn’t want too many options to choose from.

Favorite subject line generated: Cooking is too intimidating. Let's fix that.

Score: 3/5

Copymatic

Copymatic is an AI-powered platform that produces content from blog posts to landing pages to subject lines. It can create up to 8 subject lines in one request. You can save or copy any of your content. The interface is really clean and easy to use.

Price:

Free trial which includes 1,500 credits (each credit is equal to one word)

Plans start at $6/month billed annually or $9/month billed monthly for up to 15,000 words/month.

What they ask for to generate your subject lines:

• Level of creativity. The higher the creativity level, the less repetitive results you’ll receive
• Product name
• Product description
• Your audience
• Tone: professional, childish, luxurious, friendly, confident, exciting

Results: 

I had eight subject lines created and felt 7 out of 8 sounded clever and original. However a few of the subject lines were long, I fear a good portion of the copy would be cut off in the recipient's inbox. However, you could use those as inspiration and reduce the length to come up with a creative subject line.

Favorite subject line generated: These summertime pork recipes for the grill will make your mouth water

Score: 4/5 

StoryLab.ai

StoryLab.ai's bread and butter is generating shorter form AI content from titles, email copy, content ideas, social descriptions, and subject lines. 

Price:

Free - 3 AI generated runs/month

Starter - $5/month for 25 AI runs/month

Pro - $15/month for 100 AI runs/month

Unlimited - $19/month for unlimited AI runs

What they ask for to generate your subject lines:

• Topic you’d like to cover
• Details StoryLab.ai should know about your company, email details, customer pain point
• Writing style: Professional, witty, list, storytelling, bold, adventurous, friendly, persuasive, empathetic, sassy, classy, casual, comedic

Results: StoryLab.ai provides five results. The subject lines generated were good, but not very original. And all the subject lines were very similar. I would have liked more variety to choose from. Overall not a bad option but I found better subject line generators.

Favorite subject line generated: Summer Grilling: 5 Must-Try Recipes

Score: 3/5

Subject line generators to skip

We tried a few subject line generators that just didn't produce results that were super helpful. We suggest skipping over the Google Chrome subject line generator plugin, ActiveCampaign’s subject line generator, and Keap’s subject line generator.

Best subject line graders

Once you’ve chosen your subject line generator and gotten a list of subject lines, you may want to run each of them through a grader to gauge how effective they are likely to be (and help you choose which to use).

Here is a list of five free subject line graders:

1. CoSchedule Headline Analyzer
2. Advanced Marketing Institute's Headline Analyzer
3. The Email Subject Line Tester by Litmus
4. Mizy
5. SubjectLine.com

Did the subject line generators help you get better results from your emails?

Did you save time? Get better open rates? Tell us in the comments which subject line generator you decided on and how it helped you.

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Valentine's Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to celebrate something again.

It's time to give your customers the chance to treat themselves and those they love this Valentine's Day. But let's face it, as an ecommerce business, the competition can be fierce. That's why we've put together a list of 8 unique and inspired Valentine's Day marketing ideas to help you stand out from the crowd.

From personalized gift sets to Valentine's Day themed giveaways, we've got your back. These ideas will help you increase sales, create buzz, and let your customers know that you appreciate them.

So forget about the boring old sales and discounts. Let's make this Valentine's Day one for the books for both your customers and your business.

Related: Valentine's Day GIF guide

Create a Valentine’s Day gift guide

Highlight everything in your store that would make a good gift. Make sure you include gifts at various prices to fit multiple budgets. Also, include blurbs about what each thing is — and the best person to buy it for.

Getting gifts is difficult — and stressful. Make choosing a gift from your store the easiest thing a buyer can do.

Curate gift sets for different types of relationships

There are dozens of different types of relationships you can celebrate on Valentine’s Day — it’s not just for romantic partners. Keep this in mind when thinking about your Valentine's Day marketing ideas.

Delight your customers and make more sales by showcasing what they can purchase for the love of their life: whether it’s a sibling, pet, spouse, best friend, parent, child, or anyone else who’s their favorite in the world.

Target an anti-Valentine’s Day audience

Valentine’s Day can be divisive. Some people love the holiday and some… well not so much. Instead offer products and services that center around self-care, independence, or anti-Valentine's Day sentiments.

Offer a “treat yourself” product or discount

No matter what you sell, you have customers who are “on the edge” about buying your products. Valentine’s Day is the perfect time to encourage them to take that step and buy it for themselves.

This is a fantastic marketing option for indulgent products — like jewelry or special skincare products. But it’s also great if you offer a self-improvement course or services, massage or aromatherapy, or anything related to travel. 

What can you offer your customers to treat themselves this year?

Hop on Instagram Live to showcase Valentine’s Day products

One of the best ways to make sales as a small business is by hosting a live stream on Instagram, YouTube, or TikTok. Show your products off in real time while you answer questions, film yourself wrapping and shipping products, or even run a contest or giveaway via your live.

People are more likely to buy from you when they know it’s just you making the sale — a real business. Use Valentine’s Day as a special event to get everyone engaged.

Include a small giveaway with every purchase

No matter what you sell, you can offer a small free gift with every purchase during Valentine’s Day. If you have the perfect bite-sized product, great! If not, don’t be afraid to purchase something small in bulk to offer to every new customer.

This is a great option if you don’t sell something that’s traditionally given as a gift for Valentine’s Day. Do you offer coaching or home services? Sell something practical? Teach digital marketing? Every new customer (or email signup) could still receive a small gift this Valentine’s Day.

Add Valentine’s Day imagery to your website, social media, and email signature

Whether you’re running a promotion or not, you can still add some Valentine’s Day love to your website. Add some subtle hearts around your logo or put a pink ribbon across your banner image.

For an even less time-consuming effect that will still show your love for the day, update the banner images on your social media handles. Plus, you can add a Valentine's Day image to your email signature.

Encourage customers to share Valentine’s Day images on social media

Are they wearing what they bought from your store? Did they get their special gift? Do they just happen to be nearby? Tell your customers to snap a picture and mention your social media handle.

Sharing will be even more effective when you offer a giveaway or create a contest. Use a specific hashtag so other people can catch the fun pictures.

Promote your marketing campaign with email

No matter which of the Valentine’s Day marketing ideas you choose, make it bigger by sending an email to your subscribers. Start early and often! The more time your campaign has to run, the more effective it will be.

Need an email marketing tool? Try AWeber — an easy-to-use yet powerful marketing software with 24/7 support, amazing landing pages, and email marketing and automation. Sign up for free today.

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Valentine’s Day is right around the corner. If you’ve been sending emails to your subscribers for the holiday, keep it up! If not, now's the time to start.

Consumers are looking to spend during this holiday. Last year, it was estimated that the average person spent over $175 on Valentine’s Day. People worldwide are looking for that special Valentine’s Day gift and are likely searching their inbox first. It’ll be filled with dozens of promotions and specials in the first weeks of February.

But don’t worry about your competition. You can stand out in the inbox with these email ideas, tips, and examples. Use them for direction and inspiration as you create a memorable Valentine’s email campaign.

6 ideas to drive Valentine’s Day sales from your emails

Looking for ideas for your next Valentine’s Day email? We’ve been busy collecting some of our favorite emails sent by popular brands over the past few years. Take a look and get some inspiration for your Valentine’s Day emails this year.

1. Add Valentine’s Day elements to your newsletter

Not every business needs to send a separate email for Valentine’s Day. Instead, you could add fun seasonal colors or pictures in your newsletter. 

Check out how ActionRocket  added some hearts and a splash of red and pink to their weekly newsletter. Just like that they have a Valentine’s Day inspired newsletter. 

2. Link your product to the holiday

Think about how your existing products or services could be turned into Valentine’s Day gifts or promotions.

For example, Notorious Nooch turned a product they sell everyday into a Valentine’s Day gift — and spun up an eye-catching email for it, too. 

Company: Notorious Nooch

Fulton, who sell insoles for shoes, cleverly associated the main benefits of their insoles with a Valentine’s Day gift. Here’s how they pitched it: “Give someone you love the gift of support."

Add a Valentine GIF

Use eye-catching GIF in your Valentine’s Day emails. Adding some movement to your emails is a great way to draw your reader in.

This is an older email from us, but still one of my favorite Valentine’s Day emails.

We added a fun, dynamic GIF which grabbed attention and proved to be one of the best-performing emails that year.

Want to add a Valentine GIF to your email? Check out all of our Valentine’s Day GIFs.

Tell a joke (or a few)

Valentine’s Day is taken seriously by some, but there is a lot of humor surrounding the holiday too. Is your business better suited to a funny Valentine’s Day email?

For example, to draw customers into their retail stores on Valentine’s Day, glasses retailer Warby Parker compiled funny tweets from customers, joking it’s the perfect place to find romance.

(If a glasses company can run a humorous Valentine’s Day promotion, you definitely can too.)

Create a sense of urgency with a Valentine’s Day countdown

Remind your customers that Valentine’s Day is right around the corner by including the date (February 14) in your subject line. For people who let the holiday creep up on them, offer a quick last-minute solution.

See how CleanMyMac did this with a (very adorable) countdown timer in their Valentine’s Day email. 

Go over-the-top on Valentine’s Day designs

Valentine’s Day and beauty go hand in hand. So if you were thinking about upping your design game, this is the holiday to start.

Beautiful and eye-catching emails pop in the inbox (and lead to more sales and positive brand sentiment). Add some Valentine’s Day flair to your messages to stand out and almost shout “EXCLUSIVE OFFER.”

Here’s some tips on how to do that: Choose colors like pinks, purples, and reds. Or, use eye-catching GIFs (like the one below). Adding some movement to your emails is a great way to draw your reader in.

28 Valentine’s Day subject lines to help you stand out in the inbox

Want to make sure your Valentine's Day emails are opened and read? Make sure your subject line is specific and clearly conveys what the email is about. This way, your subscribers know the email is relevant to them.

Say you’re a restaurant owner: Remind your subscribers to make a reservation for a romantic dinner on Valentine's Day. If you're a baker, showcase your sweet treats as perfect gifts for loved ones. The key is to tie your message to the holiday, so your subscribers know it's something special.

Here are a few Valentine’s Day subject line ideas you can use as inspiration:

General Valentine’s Day subject lines

• Be our Valentine
• Make this the best Valentine’s Day
• Show her how much you love her
• Cupid has a gift for you
• Love doesn’t have to cost you a fortune
• Better than roses…
• Spread the love, reserve a table today
• 10 Tips to show them you care this Valentine’s Day
• Valentine’s Day News Flash

Valentine’s Day sales subject lines

• Valentine’s Day Sale: 20% off
• Nothing says love like a special Valentine’s Day sale
• Our Valentine’s Day gift to you: 20% off
• Valentine’s day specials for a special someone
• Sweetheart deals for your sweetheart

Fun, catchy Valentine’s Day subject lines

• Unleash the romance: Exclusive Valentine's Day specials for our beloved customers
• Sweep them off their feet: Delicious Valentine's Day treats to surprise your loved one
• Book now or forever hold your peace: Limited Valentine's Day reservations available
• Love is in the air: Valentine's Day gifts that'll make their hearts flutter
• Last chance to make a lasting impression: Don't miss out on our Valentine's Day deals
• Say it with flowers (and more): Valentine's Day gift ideas for every kind of love

Valentine’s Day subject line examples from other companies

• Better than roses (Nike)
• Your three-course Valentine menu is here (Liebherr)
• Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
• Need Chocolate? Pick Up A Sweet Treat For Your Valentine  (Joe’s Bakery)
• A gift that says I love you from head to toe (Fulton)
• Valentine’s Day favorites made with love (Land O’Lakes)
• Better than chocolates (Onsen)
• Put your love in a box and send it (Jeni’s)

Add some love to your email signature

Every holiday — and especially Valentine’s Day — can be used as an opportunity to get creative with your email signature. Switch up your marketing email signature, personal email signature, or both this year!

It’s simple: A couple of weeks prior to Valentine’s Day, update your email signature to include a holiday-related photo. There are even some photos already loaded in your AWeber account.

Here's just a few of the Valentine's photos you can use:

Skip the design work with Valentine’s Day email templates

Not sure where to start to design your Valentine’s Day email? You can sign up on platforms such as Stripo or Bee to get hundreds of beautifully designed templates. Or, choose one of the Valentine’s Day email templates free in AWeber.

You can customize each Valentine’s Day template to fit your brand and offer.

Here are four examples of templates you can use for free in your AWeber account:

When to send your Valentine’s Day emails

Most people start planning for Valentine’s Day about 10 days before (unless they’re the last-minuters). But you should actually start sending your Valentine’s Day emails before early February, if possible.

Why? Because, in addition to driving direct sales, your emails notify people about your products and remind them your business exists (yes, this is important and necessary). Then, when they’re ready to buy their loved one a gift, you’re one of the first places they think of.

So start sending those emails as early as three weeks in advance. Has the three-week date already past? Don’t worry about it! Just get your first email out as soon as possible, and follow up with a few more leading up to Valentine’s Day.

Get your Valentine’s Day emails ready today

Email marketing is the best tool you can use to connect with your customers this Valentine’s Day. Your customers are looking for gift ideas, recipes, restaurants, and more. Make sure you stay top of mind and provide your customers with what they’re looking for.

So take what you’ve learned here, log into your email account, and get started.

We’d love to hear what type of Valentine’s Day emails you’ve decided to send, too. Tell us about it in the comments.

The post Valentine’s Day email: Subject lines, templates, and email ideas your customers will love appeared first on AWeber.

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This Valentine's Day, forget a dozen roses. You need a dozen GIFs.

The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales.

Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 18 downloadable Valentine's Day GIFs!

Just download them and add them to your emails or landing pages using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These Free Valentine's Day GIFs will be a sweet treat for your subscribers — and your bottom line.

Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.

Download your Valentine’s Day GIFs

Step 1: Find the animated Valentine’s Day GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template. Under image size, choose "original." That's it!

Related: Your Guide to using GIFs in Marketing Emails

Your Valentine’s Day GIFs

Customer appreciation GIFs

Show your subscribers you appreciate them by adding one of these GIF's to your February newsletter.

Flaming heart Valentine's Day GIF

By my valentine GIF

Just for you GIF

Fill your heart with love GIF

Spinning heart GIF

You spin me right round, baby.
Right round like a record, baby.

It's almost like the 80s band "Dead or Alive" is performing in your subscribers' inboxes.

Handwritten love note GIF

This is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia.

Cupid's arrow GIF:

Like Cupid, you won't miss the mark with this heart and arrow GIF in your email.

Best Valentine’s Day GIFs

Here are some of our readers’ all-time favorite GIFs from past V-Days.

Popping balloons GIF

Want to make your emails “pop”? Use this fun balloon GIF.

Valentine’s Day sale GIF

Glow bright in the inbox with this neon sale sign.

Happy Valentine’s Day GIF

Make your subscribers’ hearts burst with this GIF.

Candy hearts GIF

What’s almost as good as candy falling right into your mouth? This GIF.

Love you GIF

Knock Knock.

Who's there?

Olive.

Olive who?

Olive you. 

Tell your subscribers how much you love them with this GIF.

Heart Valentine GIF 

What do you call a very small Valentine?

A Valen-tiny. Just like this small heart GIF!

Happy Valentine’s Day GIFs

“You must be a keyboard, because you're just my type.” No cheesy pick up lines required. Get the message across with these two GIFs.

Candy heart “hugs” GIF

Give your subscribers a hearty hug this V-Day.

Show your appreciation year round

Want to show your love for your customers the other 364 days of the year? Here are some clever ways to deliver awesome experiences.

1. Send personalized notes.

Have you ever received a tweet from your favorite company? Or a lightning-fast response from tech support when you’re having an issue? It feels good to be acknowledged, doesn’t it?

Do the same for your customers and send a bunch of individualized emails. You can say “thank you for your business” to a new or interesting customer. You can send a quick note of thanks to your subscribers who gave your product, service, or program great reviews. Or maybe you can send followup emails to the ones who didn’t gave you good reviews — and ask what you can do better.

Include your contact info and tell them to get in touch with you if they ever have any questions.

2. Deliver seasonal content.

Get creative and think outside the traditional holiday seasons. For example, if you’re a coffee shop owner, you could send your subscribers a special coupon that they can use for a pick-me-up during tax season.

Related: Email Marketing Statistics You Should Know

3. Reward your customers.

First-time customers could use a push to buy again and return customers deserve to be recognized. Give them a little something — like free shipping on their next order, a free consultation, or a downloadable resource that can help them make a buying decision.

4. Respond to questions and comments.

Join in on your customers’ conversation. Forums, Twitter chats, and your own social profiles are great places to start. When someone gives you a digital shoutout, respond! It’s a fantastic way to retain customers and maintain stellar customer service.

If a customer has an issue, give them your undivided attention. By simply listening and working with them to solve it, you can turn a negative situation into a position one.

Have more ideas for delighting your customers? Tell us in the comments!

Ready to put these GIFs to work for you in your email marketing? Get started with a 100% free AWeber account and start creating beautiful emails that will delight your audience today!

The post 2023 Valentine’s Day GIF Guide appeared first on AWeber.

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According to a recent survey we did, people who use AWeber love that it’s easy to navigate. It only takes a few clicks to get to any section you need to access — from landing pages and email drafts to subscriber information and web push notifications.

We’ve been working on making it even easier.

Many of your pages — like your list of landing pages or tags — have a new, modern interface and more functionality. They’re searchable, can be filtered based on status, and are easy to read on a desktop or mobile device. Secondary information, like previews and settings, is stowed away until you need it.

Plus, they’re all very similar to look at. We're constantly working to make your experience managing emails, automations, and subscribers simpler and more intuitive so you can get back to what you love.

Let’s check out what’s new for the upgraded pages in your account.

Campaigns

Your campaigns have gotten a huge upgrade, which we went into detail about in this post. At a glance, your campaigns can now be:

• Filtered by status (Active, Draft, Paused, Closing, Stopped)
• Searched by title
• Scanned easily

Simply click on the three dots next to any campaign for options to:

• Preview
• Copy
• Copy to list
• See sharing options
• Activate/pause/close/stop
• Delete

Landing pages

Your landing pages are now easier to search, sort, and scan. They can now be:

• Searched by page name or URL
• Filtered by status (Published, Unpublished, All)
• Scanned easily, with helpful page thumbnails

Hover over any page listing or click on the three dots for options to:

• Edit
• Preview
• Publish
• Unpublish
• Share
• Copy
• Copy to List
• Delete

Custom fields

The custom fields page may look a lot different than you remember. But it still has everything you need to manage your custom fields.

Click on the three dots to edit the custom field name, adjust the subscriber update setting, or delete the custom field.

Plus, you can now search for any custom field by name to quickly check it or to make a change.

Lists

Managing multiple lists at a time? You can now easily find the list you need, get an overview on all your lists, and navigate to the settings for any specific list.

Your lists are now searchable, filterable by status (Active, Inactive, and All), and easy to scan. With a glance, you can see the name and description, number of subscribers and unsubscribed, and their activation status.

Import history

Your Import History page has been updated too. It includes the date each import was submitted, total number of email addresses submitted, imported, and updated, import status, and the number of subscribers not added (if applicable). 

Hover and click the three dots for a list of the email addresses not added and why (“Email address is already subscribed to this list,” “Blocked or invalid email (Cannot be added),” “Email address occurred more than once in this import”).

Tags

Your tags are now much easier to manage quickly. Search for any tag by name and filter them by status (Active or Archived). You can also click to quickly see a list of subscribers with each tag.

So, if you tag anyone who previously purchased as “customer,” you can search for the tag and click “View tagged subscribers” to be brought to that list. Want to send a special deal to customers only? Create a segment of people with that tag and send a broadcast to just them.

Mobile-friendly pages

Manage any of these pages easily on your mobile device or tablet. They're easy to read and fit completely in one screen. You can publish a landing page, check stats on your campaign, or check subscriber growth on your lists — on the go.

For example, here's the Tags page on a laptop screen:

Here's what the same page looks like on a smartphone:

Go ahead — check your account on your phone from time to time. By making necessary adjustments while you're out and about, you can spend less time in your office and more time out in the world!

Watch for future updates

We will continue to make updates that prioritize simplicity and helpful functionality in your account. The faster and easier you can do your marketing, the happier we are. Haven’t tried AWeber yet? Sign up for an account now.

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via AWeber https://blog.aweber.com/updates/modernized-pages.htm

Getting the proper networking strategy can help your company grow. It doesn’t have to be frightening or traumatic and can be done in a way that benefits both parties. Having the right approach can help you build a network of contacts and resources that will allow you to make the most of your business networking event.

1. Have The Tools

One of the most critical steps that you can take to improve your networking skills is to have the necessary tools at all times. These include a variety of business cards, brochures, and a pocket-sized file containing other professionals’ contact information.

2. Know the Number of People You Will Meet

A way to improve your networking skills is to set a goal for the number of people you’ll meet. Based on the type of group you’ll be attending and the attendance total, determine a reachable goal of 15 to 20 people. If you’re feeling inspired, set a plan to meet more people, and ensure you have all their cards.

3. Act Like A Host

While hosting a function, you’re expected to do something for the other people while the guest is relaxing. If you see people sitting, ask them if they’d like to meet others.

4. Active Listening 

After learning what other people do, tell them what you’re doing. Be brief and specific; don’t assume they know anything about your company.

5. Don’t Try to Close A Deal

These types of events are not designed to be a place for you to try to sell your products or services. Instead, they’re a way to develop connections with other professionals.

6. Give Referrals

The best networkers believe that the “givers gain” philosophy means that if they help others will benefit both of them. If you don’t genuinely intend to help the people you meet, you’re not doing a good job of networking.  Provide relevant information to the people you’re meeting.

7. Trade Business Cards

Another step that you can take is to ask each person that you meet for two cards. This will allow you to pass it on to another person and keep the other one.

8. Manage Your Time

 If you’re planning on meeting a certain number of people, ensure you only spend around ten minutes with each individual. If you’re interested in talking to someone new, set up an appointment and let them know you’ll be available later.

9. Write Notes on Business Cards

Keep notes of all the details you’ve discussed with each person so you can easily recall them later. This will allow you to keep track of all the details that you’ve talked about. 

10. Follow Up

Although you can follow these nine commandments religiously, if you don’t follow through with your promises, you will waste your time and will be unable to improve your networking skills. The most important step is giving a call to each person that you’ve met.

 

The post 10 Steps Towards the Best Marketing At Events first appeared on Ken Hitchner NJ | Business.

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The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted."

In these last days before Revue shuts down, you need to find a new home for your newsletter.

AWeber is the best choice.  

Here are the three biggest reasons why:

1. Our expert team can migrate you from Revue and have you ready to send your next newsletter.
   
2. Test drive it for free: AWeber has one of the most generous free plans in the industry, letting you send emails and newsletters to up to 500 subscribers. Our free plan also includes sign-up forms, newsletter templates, 100+ landing page templates, and email/automation templates.
   
3. AWeber has award-winning customer service, with eight straight years of Stevie Awards, including a 2022 Gold Stevie award.

Moving your Revue newsletter to AWeber also means you’ll be able to do far more than you could before, and you’ll be able to promote your newsletter on Twitter and anywhere else you want.

Here’s a summary list of 10 things AWeber can do that Revue can’t:

1. Deliver a lead magnet (aka a “freebie”) when someone signs up for your list

Offering a piece of high-value content to entice people to sign up for your newsletter is one of the best ways to grow your list. The right lead magnet can increase list growth by 100% or more — sometimes much more. And you don’t have to spend days creating that lead magnet either.

AWeber has a pre-built automation already set up for you to deliver your lead magnet. It’s everything you need to get started and get your list growing faster than it ever did with Revue. 

Check out our other pre-built automations, too. We’ve got ones for courses, welcome email series, and more. Those templates can save you days’ worth of work. 

2. Create landing pages

Landing pages are pages specially designed to focus people’s attention so they’re more likely to do one thing. That one thing can be to sign up for your newsletter, to buy a product, or to buy a video — whatever you want them to do.

AWeber goes a further step from Revue in that we don’t just have landing pages. We have over a hundred pre-built, professionally-designed landing pages, designed for over a dozen industries. 

3. Sell products

Without paying steep ecommerce fees. We charge only 0.6% per transaction 

(plus Stripe’s fee of 2.9% + 30 cents). 

AWeber’s ecommerce setup is a snap — it can be done in less than five minutes. And it means you’ve got an entirely new way to earn income from the work you’ve already put into your newsletter. 

It also means, of course, that you can offer a paid newsletter. 

4. Send web notifications

Web push notifications make it easy to get people to come back to your website. Which — as you may know — can be hard to do. Usually only 1-2% of a site’s visitors ever come back. But with a few clicks, you can start getting way more people to come back to your site. That can mean more views for your content, more sales, more clients… more of whatever you want for your business.

5. Create super-personalized newsletters with dynamic content

Set up your newsletters so subscribers see content that’s of most interest to them. With dynamic content, you can show sections of content based on subscribers’ tags, segments, or other personal information.

This makes your already excellent newsletters even more relevant to your readers, which means they’ll be more likely to open, click, and share what you send them.

6. Use AMP for Email polls, feedback widgets, and ecommerce-enabled messages

AMP for Email is a coding framework that lets you make interactive emails. So you can create interactive polls like the one shown below. Or create interactive product images. Or let people purchase something from within an email.

This is relatively new for emails, but it’s possible that AMP for Email will go mainstream this year.

7. Automatically send new content to your email subscribers whenever you publish a YouTube video, blog post, or launch a new product on Etsy.

AWeber’s Auto Newsletter feature lets you set up automatically deployed emails that go out every time you publish something new — whether that’s a blog post, a YouTube video, an Etsy product, or an Instagram post. You can use it with anything that has an RSS feed.

Here’s how to set it up:

8. Create segments of subscribers so you can send more targeted messages

Being able to create segments means you can group your subscribers and then send them targeted messages. So if you want to send a specific email to, say, people who purchased from you, or people who signed up through a particular channel, you can.

The more targeted and relevant your emails are for your readers, the more engagement you’ll get.

9. Split-test your emails

Not sure which subject line to use? If you have a large enough list, you can set up a split test in your AWeber account. Then you can mail subject line A to, say, 20% of your list and subject line B 20% of your list. See which subject line performs best, then mail the better-performing subject line to the remaining 60% of your list.

The result? Much better engagement with your emails.

10. Use tags to create “choose your own adventure”-style branching campaigns that send different email messages to your subscribers based on their behavior

AWeber allows you to create automations  based on:

• Which links subscribers click
• Which emails subscribers open (or don’t open)
• Which website pages subscribers view

This means you can create highly personalized journeys through your content, 

manage a sales funnel, and do pretty much anything you can think of to use this 

feature. It’s powerful, it’s personalized — and it’s included in every AWeber Pro account.

BONUS: Integrate your emails with over 750+ other digital marketing tools. AWeber has direct integrations with every type of digital marketing tool you can think of, from WordPress and PayPal to Zapier and Squarespace.

Switch to AWeber from Revue

So are you ready to upgrade your newsletter? We’re standing by, ready to help you do it. Schedule your free migration here, or sign up for an AWeber account here. 

The post 10 ways AWeber beats Revue appeared first on AWeber.

via AWeber https://blog.aweber.com/learn/10-ways-aweber-beats-revue.htm

When you're creating emails, do you ever take a link that looks like this... https://blog.aweber.com/learn/lead-magnet-ideas-to-grow-your-email-list.htm

and make it more enticing by adding an image, title, and description similar to this?

If you do, get ready to start saving insane amounts of time creating your emails. AWeber's message editor can now automatically expand your links into previews for you, including the title, description, and image!

Sound great, right?

The instructions are simple.

1. Paste your link URL into your email.

2. Hit return or enter to move to a new line.

3. Sit back and watch your link magically expand into a beautiful, easy-to-use preview.

Want to turn your preview back into the link URL? Simply click Undo at the top of the editor.

This feature is currently optional. Click the buttons right below to turn it on or off in your account.

Try out link previews in your account and let us know what you think in the comments. Plus, watch for further iterations on this feature that will provide you with more options.

Want to see it in action? Watch how Chris creates an email almost instantly with several link previews.

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Good and Bad of Online Education

One of the most common terms after the COVID-19 pandemic was “new normal.” This refers to the increasing number of educational institutions using online learning tools. Besides being more effective at teaching students, online learning platforms have also sparked a cultural change.

The concept of education has undergone a transformation due to the emergence of online learning. In addition to being more effective at teaching students, online learning platforms have also sparked a cultural change. This is why many educational institutions have started adopting this new method.

In addition to being used for academic purposes, it is also being used to enhance student’s learning experience in extracurricular activities. This is why learning institutions must understand the various aspects of this method to improve their operations’ efficiency.

Advantages

1. Efficiency

A significant advantage of online learning is that it allows teachers to deliver lessons efficiently. With various tools, such as videos, podcasts, and PDFs, they can create lesson plans that are more effective than traditional textbooks.

2. Accessibility

Online learning allows students to take classes from anywhere. This eliminates the need for them to travel to a distant location. It also allows schools to expand their reach and reach a more comprehensive student population. In addition to providing students with the necessary tools, online learning will enable them to access educational materials at the time they prefer.

3. Cost

It is more affordable than traditional education. This is because it eliminates the need for student transportation, accommodations, and real estate. It also allows schools to create a more eco-friendly environment by enabling students to access all their study materials online.

4. Better Attendance

Students are also less likely to miss out on lessons if they take classes online. This method allows them to take courses at their own home or location.

5. Lots of Learning Styles

Different students have different learning styles. Some students are visual learners, while others prefer to learn through audio. Some individuals thrive in the classroom and are more likely to get distracted by large groups.

With the help of online learning, schools can create a personalized learning environment for each individual. This method is the best way to ensure their students get the necessary education.

Disadvantages 

1. Being Unfocused

A challenge students face when it comes to using online learning is the issue of focusing on the screen for a long time. This is because it allows students to get distracted by various social media sites. It is, therefore, crucial that the teachers keep their classes engaging and interactive.

2. Tech Problems

Another issue that online learning is encountering is the lack of internet connectivity. Although internet penetration has increased significantly over the past few years, in rural areas and small towns, the lack of consistent internet connectivity can prevent students from learning. This issue can also affect the overall education process.

3. Being Isolated

In traditional classes, students can develop a deeper understanding of their peers. However, in online learning, there is a lack of interaction between teachers and students. This can lead to a feeling of isolation among the students. To address this issue, schools should provide various forms of communication between teachers, students, and peers. Some of these include video conferencing and online messages.

 

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