Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you're a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it. According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day. This is likely due to the popularity of the holiday, which encourages shoppers to take advantage of the sales and discounts offered by retailers. To help you thrive this holiday, we’ve compiled the best marketing, email, and social media ideas from several top businesses to see what makes them successful during Presidents Day. From offering a sale, to hosting a patriotic-themed event, to creating a special menu, these ideas will help you stand out and make the most of the holiday. So, if you're looking to boost your sales this Presidents Day, keep reading! 8 Presidents Day marketing ideasThere are many creative marketing strategies that you can use to make the most of this holiday. Here are some effective marketing ideas that will help you increase sales and grow your business. 1 - Offer a sale or promotionCreate a Presidents Day sale or promotion, offering discounts on products or services. This is a classic sales boosting tactic during Presidents Day. By offering discounts, you can attract more customers and increase sales. 2 - Have some fun on social mediaHost a Presidents Day themed contest or giveaway on social media. This idea is a great way to increase engagement with your brand on social media and also drive sales. 3 - Make your email subscribers feel specialOffer an exclusive Presidents Day deal or coupon to email subscribers. This is a great way to reward your email subscribers and encourage them to make a purchase. 4 - Cross-promotions with other businessesPartner with other businesses or brands to cross-promote Presidents Day deals and offers. Promoting to a partner’s audience exposes your brand to new potential customers and sales opportunities. 5 - Host a patriotic-themed event or promotionConsider hosting an event or promotion that has a patriotic theme. This could be a local parade, a concert, a food festival, or a community service project. 6 - Create a virtual game (also known as gamification)Create a virtual scavenger hunt of Presidential sites or historical locations related to the Presidents. We love scavenger hunts because they can take so many creative forms from video tours to virtual reality experiences that customers can access online. 7 - Create a special Presidents Day itemCreate a Presidents Day menu or special in honor of Presidents Day. This could be a dish or dessert that is inspired by a President or a dish that is named after a President. Or create a limited edition product or package that is only available during the Presidents Day holiday. This could be a special flavor, a limited edition design, or a package deal. 8 - Run a flash saleRunning a flash sale is an effective way to drive sales by creating a sense of urgency and encouraging customers to make a purchase quickly. 25 Presidents Day social media post ideasPosting on social media for Presidents Day can be an effective way for a business to connect with its audience and promote its brand. Here are a few reasons why it may be important for a business to post on social media for Presidents Day:
Here are Presidents Day post ideas that you can use on any social media channel. You can post these with an image or create a video for TikTok or YouTube. Presidents Day social media post message ideas for a sale
Presidents Day social media post message ideas to honor the day
Increase visibility by using a hashtagThe use of hashtags enable people on different social media channels to find your content. Here are the most popular hashtags to use for Presidents Day
Presidents Day email ideasPresidents Day is a busy shopping holiday, and many consumers are looking for deals and promotions. By sending a sales email, you can attract their attention and encourage them to visit your website or store. Here are some tips on how to use email marketing to boost your sales on Presidents Day: 1 - Include discount codes and special offersMake sure to include any discounts or special offers you're running this Presidents Day. This can include a percentage off discount, buy one get one free deals, or free shipping promotions. If you're holding a Presidents Day event or sale in your store, make sure to include information about it in your email. Here’s a great example from a furniture store. ![]() 2 - Use a clear and compelling subject lineYour subject line is the first thing that customers will see when they receive your email, so make sure it's clear and compelling. Use strong action words and include the main benefit of your sale or promotion. Need some subject line ideas? Keep on reading for over 30 ideas you can use for your emails. 3 - Include a clear call-to-actionIncluding a clear call-to-action (CTA) in your email, such as "Shop Now" or "Limited Time Offer" makes it easy for customers to take action and make a purchase. Color can prompt an action too. Check out how Fender uses a bold red to draw attention to the CTA in their email. ![]() 4 - Use Presidents Day-themed graphics and imagesHave some fun with your Presidents Day email. Use images and graphics that are related to the holiday and showcase your patriotism. This can include images of past presidents, American flags, or other patriotic imagery. Here are some Presidents Day images you can use for free in your AWeber account. ![]() ![]() ![]() ![]() 5 - Send a reminder emailSend a reminder email on the day of the sale or promotion. This can help remind customers about your sale and encourage them to make a purchase. 25+ Presidents Day email subject line ideasCreating a compelling subject line for your Presidents Day email campaign can be the key to getting your message opened and read by your target audience. Here are some of our favorite Presidents Day subject line ideas that you can use for your email campaigns. Presidents Day sales subject line ideas
Presidents Day newsletter subject line ideas
Create your own Presidents Day campaignsPresidents Day is a great opportunity for businesses to connect with customers and boost sales. By utilizing these ideas you can create a successful campaign that resonates with customers and drives sales. Remember to keep your marketing, emails, and social media efforts patriotic. By following these tips, you can make the most of the holiday and increase your business's bottom line. Happy Presidents Day! Do you have other ideas you’ve tried, let us know in the comments below. The post Presidents Day marketing, email and social media ideas to boost your sales and engagement appeared first on AWeber. via AWeber https://blog.aweber.com/learn/presidents-day-marketing-ideas.htm
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Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience. Heck, even seasoned email marketers struggle creating the perfect subject lines. As a result, lots of subject line generators have been built to try and make this easier. But they’re not all built the same. I tried some of the most popular subject line generators so you don’t have to! In this post, I’ll tell you how much they cost (some are free), how good the subject lines are, and which subject line generator might be right for you. The best email subject line generatorsCopy.AI![]() Copy.ai is a tool that uses artificial intelligence (AI) to write marketing resources for you. They offer everything from email subject lines and ad copy to fully written blog posts. Their interface is clean, helpful, and easy to use. It’s worth noting that since email marketing isn’t Copy.ai’s bread and butter, the results you get are not optimized or tested in any way for the inbox. Price: Free plan includes 2,000 words per month. $49/month for unlimited words and additional pro features. What they ask for to generate your subject lines:
Results: Copy.ai’s results were okay, if fairly generic. Many of them felt like blog post titles rather than subject lines, with a number at the beginning (e.g. 7 Things You Didn't Know About Cooking). The subject lines weren’t optimized for any audience, either. But, you may find their results helpful as a starting point to create your own subject lines (especially since Copy.ai is free). Favorite subject line generated: Air fryer recipes for lazy nights (and busy ones, too) Score: 4/5 Anyword![]() Anyword is an AI-generated copy tool built specifically for “performance marketers.” You can use it to create ad copy, blogs, and emails as well as product descriptions and SMS messages. Anyword’s email subject line generator creates as many results as you need, and it gives each a score. Click on more details for the score and it tells you which age and gender this subject line is likely to appeal to most. Price: 7-day free trial includes their starter plan and 2,500 word credits. $24/month for 20,000 word credits per month. What they ask for to generate your subject lines:
Results: Anyword’s results were fairly repetitive and generic. When I gave it a prompt for “summer pork recipes,” all three results had the word “sizzling” in them. I liked that the subject lines were fairly short, which felt different than a blog title. They mostly included action words, but didn’t seem like they’d stand out in an inbox. Anyword also gave me a few subject lines with bad scores (as low as 28 out of 100). If they have scores, I think they should provide you with only the best subject lines. Favorite subject line generated: Sizzlin' Summer Swine Recipes Score: 4/5 Scalenut![]() Scalenut was my favorite tool to use. It was easy to sign up and find the email subject line generator. Plus, Scalenut includes a document editor — a place where you can copy and paste any or all of the generated subject lines, the full email text, and anything else that helps you decide on the right subject line. Scalenut uses AI to generate marketing copy and also includes an SEO tool that you can use to create guidelines for your blog posts. Price: 7-day free trial. $17/month for 100,000 words per month. $47/month for unlimited words. What they ask for to generate your subject lines:
Results: Scalenut had my favorite results. There was a lot of variety in the tone, length, and context of the subject lines they created. And I felt like they “got it” when it comes to actually writing a subject line — they didn’t just sound like a bunch of blog post titles. Plus, Scalenut included some emojis in their subject line results. Favorite subject line generated: Air fryer recipes? Yes please! Score: 5/5 Encharge![]() Encharge has a free email subject line generator using Chat GPT-3 technology. It’s quick and easy to use — you don’t need to create an account or sign in. The purpose of Encharge’s email subject line generator is to do just that — generate subject lines. It doesn’t offer any other AI copy options. Price: Free. What they ask for to generate your subject lines:
Results: There was a lot of variety in the results I got from Encharge, and they were all definitely geared towards a subject line, not blog posts. And, it’s worth noting that Encharge was the only subject line generator to include a price in the subject line for my product sales email ($19.99 for a cookbook). Favorite subject line generated: Cooking for One or Two? Increase your cooking skills with this new online course! Runner up: Porktastic, Eh? Score: 4/5 Inkforall![]() Inkforall is a fairly simple AI writing tool that creates many different kinds of content, including email subject lines. It will create three email subject lines for you from your prompt, and you can easily click to save one or all of them. Inkforall’s interface is easy to navigate and nice and simple to use. In addition to copy, Inkforall can also generate images for you. Plus, their tool can generate copy in 20+ languages. Price: 5-day free trial includes 10,000 words. $39/month billed annually or $49/month billed monthly. What they ask for to generate your subject lines:
Results: With tone options for Obama, Shakespeare, and Warren Buffet, the results can vary a lot more — which provides a lot of different types of subject lines. There was not a lot of variation within any given tone, however. These results are a great jumping off point to make modifications or for someone who doesn’t want too many options to choose from. Favorite subject line generated: Cooking is too intimidating. Let's fix that. Score: 3/5 Copymatic![]() Copymatic is an AI-powered platform that produces content from blog posts to landing pages to subject lines. It can create up to 8 subject lines in one request. You can save or copy any of your content. The interface is really clean and easy to use. Price: Free trial which includes 1,500 credits (each credit is equal to one word) Plans start at $6/month billed annually or $9/month billed monthly for up to 15,000 words/month. What they ask for to generate your subject lines:
Results: I had eight subject lines created and felt 7 out of 8 sounded clever and original. However a few of the subject lines were long, I fear a good portion of the copy would be cut off in the recipient's inbox. However, you could use those as inspiration and reduce the length to come up with a creative subject line. Favorite subject line generated: These summertime pork recipes for the grill will make your mouth water Score: 4/5 StoryLab.ai![]() StoryLab.ai's bread and butter is generating shorter form AI content from titles, email copy, content ideas, social descriptions, and subject lines. Price: Free - 3 AI generated runs/month Starter - $5/month for 25 AI runs/month Pro - $15/month for 100 AI runs/month Unlimited - $19/month for unlimited AI runs What they ask for to generate your subject lines:
Results: StoryLab.ai provides five results. The subject lines generated were good, but not very original. And all the subject lines were very similar. I would have liked more variety to choose from. Overall not a bad option but I found better subject line generators. Favorite subject line generated: Summer Grilling: 5 Must-Try Recipes Score: 3/5 Subject line generators to skipWe tried a few subject line generators that just didn't produce results that were super helpful. We suggest skipping over the Google Chrome subject line generator plugin, ActiveCampaign’s subject line generator, and Keap’s subject line generator. Best subject line gradersOnce you’ve chosen your subject line generator and gotten a list of subject lines, you may want to run each of them through a grader to gauge how effective they are likely to be (and help you choose which to use). Here is a list of five free subject line graders:
Did the subject line generators help you get better results from your emails?Did you save time? Get better open rates? Tell us in the comments which subject line generator you decided on and how it helped you. The post 8 best email subject line generators: a smarter way to increase your open rates appeared first on AWeber. via AWeber https://blog.aweber.com/learn/best-email-subject-line-generators.htm Valentine's Day is the time to show some love to your customers and give them a little pick-me-up after the long, cold winter. Six weeks have passed since the holiday season, and everyone is ready to celebrate something again. It's time to give your customers the chance to treat themselves and those they love this Valentine's Day. But let's face it, as an ecommerce business, the competition can be fierce. That's why we've put together a list of 8 unique and inspired Valentine's Day marketing ideas to help you stand out from the crowd. From personalized gift sets to Valentine's Day themed giveaways, we've got your back. These ideas will help you increase sales, create buzz, and let your customers know that you appreciate them. So forget about the boring old sales and discounts. Let's make this Valentine's Day one for the books for both your customers and your business. Related: Valentine's Day GIF guide Create a Valentine’s Day gift guide![]() Highlight everything in your store that would make a good gift. Make sure you include gifts at various prices to fit multiple budgets. Also, include blurbs about what each thing is — and the best person to buy it for. Getting gifts is difficult — and stressful. Make choosing a gift from your store the easiest thing a buyer can do. Curate gift sets for different types of relationships![]() There are dozens of different types of relationships you can celebrate on Valentine’s Day — it’s not just for romantic partners. Keep this in mind when thinking about your Valentine's Day marketing ideas. Delight your customers and make more sales by showcasing what they can purchase for the love of their life: whether it’s a sibling, pet, spouse, best friend, parent, child, or anyone else who’s their favorite in the world. Target an anti-Valentine’s Day audience![]() Valentine’s Day can be divisive. Some people love the holiday and some… well not so much. Instead offer products and services that center around self-care, independence, or anti-Valentine's Day sentiments. Offer a “treat yourself” product or discount![]() No matter what you sell, you have customers who are “on the edge” about buying your products. Valentine’s Day is the perfect time to encourage them to take that step and buy it for themselves. This is a fantastic marketing option for indulgent products — like jewelry or special skincare products. But it’s also great if you offer a self-improvement course or services, massage or aromatherapy, or anything related to travel. What can you offer your customers to treat themselves this year? Hop on Instagram Live to showcase Valentine’s Day products![]() One of the best ways to make sales as a small business is by hosting a live stream on Instagram, YouTube, or TikTok. Show your products off in real time while you answer questions, film yourself wrapping and shipping products, or even run a contest or giveaway via your live. People are more likely to buy from you when they know it’s just you making the sale — a real business. Use Valentine’s Day as a special event to get everyone engaged. Include a small giveaway with every purchase![]() No matter what you sell, you can offer a small free gift with every purchase during Valentine’s Day. If you have the perfect bite-sized product, great! If not, don’t be afraid to purchase something small in bulk to offer to every new customer. This is a great option if you don’t sell something that’s traditionally given as a gift for Valentine’s Day. Do you offer coaching or home services? Sell something practical? Teach digital marketing? Every new customer (or email signup) could still receive a small gift this Valentine’s Day. Add Valentine’s Day imagery to your website, social media, and email signature![]() Whether you’re running a promotion or not, you can still add some Valentine’s Day love to your website. Add some subtle hearts around your logo or put a pink ribbon across your banner image. For an even less time-consuming effect that will still show your love for the day, update the banner images on your social media handles. Plus, you can add a Valentine's Day image to your email signature. Encourage customers to share Valentine’s Day images on social media![]() Are they wearing what they bought from your store? Did they get their special gift? Do they just happen to be nearby? Tell your customers to snap a picture and mention your social media handle. Sharing will be even more effective when you offer a giveaway or create a contest. Use a specific hashtag so other people can catch the fun pictures. Promote your marketing campaign with emailNo matter which of the Valentine’s Day marketing ideas you choose, make it bigger by sending an email to your subscribers. Start early and often! The more time your campaign has to run, the more effective it will be. Need an email marketing tool? Try AWeber — an easy-to-use yet powerful marketing software with 24/7 support, amazing landing pages, and email marketing and automation. Sign up for free today. The post 8 creative Valentine’s Day marketing ideas to boost sales appeared first on AWeber. via AWeber https://blog.aweber.com/learn/valentines-day-marketing-ideas.htm Valentine’s Day is right around the corner. If you’ve been sending emails to your subscribers for the holiday, keep it up! If not, now's the time to start. Consumers are looking to spend during this holiday. Last year, it was estimated that the average person spent over $175 on Valentine’s Day. People worldwide are looking for that special Valentine’s Day gift and are likely searching their inbox first. It’ll be filled with dozens of promotions and specials in the first weeks of February. But don’t worry about your competition. You can stand out in the inbox with these email ideas, tips, and examples. Use them for direction and inspiration as you create a memorable Valentine’s email campaign. 6 ideas to drive Valentine’s Day sales from your emailsLooking for ideas for your next Valentine’s Day email? We’ve been busy collecting some of our favorite emails sent by popular brands over the past few years. Take a look and get some inspiration for your Valentine’s Day emails this year. 1. Add Valentine’s Day elements to your newsletterNot every business needs to send a separate email for Valentine’s Day. Instead, you could add fun seasonal colors or pictures in your newsletter. Check out how ActionRocket added some hearts and a splash of red and pink to their weekly newsletter. Just like that they have a Valentine’s Day inspired newsletter. ![]() 2. Link your product to the holidayThink about how your existing products or services could be turned into Valentine’s Day gifts or promotions. For example, Notorious Nooch turned a product they sell everyday into a Valentine’s Day gift — and spun up an eye-catching email for it, too. Company: Notorious Nooch![]() Fulton, who sell insoles for shoes, cleverly associated the main benefits of their insoles with a Valentine’s Day gift. Here’s how they pitched it: “Give someone you love the gift of support." ![]() Add a Valentine GIFUse eye-catching GIF in your Valentine’s Day emails. Adding some movement to your emails is a great way to draw your reader in. This is an older email from us, but still one of my favorite Valentine’s Day emails. We added a fun, dynamic GIF which grabbed attention and proved to be one of the best-performing emails that year. ![]() Want to add a Valentine GIF to your email? Check out all of our Valentine’s Day GIFs. Tell a joke (or a few)Valentine’s Day is taken seriously by some, but there is a lot of humor surrounding the holiday too. Is your business better suited to a funny Valentine’s Day email? For example, to draw customers into their retail stores on Valentine’s Day, glasses retailer Warby Parker compiled funny tweets from customers, joking it’s the perfect place to find romance. (If a glasses company can run a humorous Valentine’s Day promotion, you definitely can too.) ![]() Create a sense of urgency with a Valentine’s Day countdown Remind your customers that Valentine’s Day is right around the corner by including the date (February 14) in your subject line. For people who let the holiday creep up on them, offer a quick last-minute solution. See how CleanMyMac did this with a (very adorable) countdown timer in their Valentine’s Day email. ![]() Go over-the-top on Valentine’s Day designsValentine’s Day and beauty go hand in hand. So if you were thinking about upping your design game, this is the holiday to start. Beautiful and eye-catching emails pop in the inbox (and lead to more sales and positive brand sentiment). Add some Valentine’s Day flair to your messages to stand out and almost shout “EXCLUSIVE OFFER.” Here’s some tips on how to do that: Choose colors like pinks, purples, and reds. Or, use eye-catching GIFs (like the one below). Adding some movement to your emails is a great way to draw your reader in. ![]() 28 Valentine’s Day subject lines to help you stand out in the inboxWant to make sure your Valentine's Day emails are opened and read? Make sure your subject line is specific and clearly conveys what the email is about. This way, your subscribers know the email is relevant to them. Say you’re a restaurant owner: Remind your subscribers to make a reservation for a romantic dinner on Valentine's Day. If you're a baker, showcase your sweet treats as perfect gifts for loved ones. The key is to tie your message to the holiday, so your subscribers know it's something special. Here are a few Valentine’s Day subject line ideas you can use as inspiration: General Valentine’s Day subject lines
Valentine’s Day sales subject lines
Fun, catchy Valentine’s Day subject lines
Valentine’s Day subject line examples from other companies
Add some love to your email signatureEvery holiday — and especially Valentine’s Day — can be used as an opportunity to get creative with your email signature. Switch up your marketing email signature, personal email signature, or both this year! It’s simple: A couple of weeks prior to Valentine’s Day, update your email signature to include a holiday-related photo. There are even some photos already loaded in your AWeber account. Here's just a few of the Valentine's photos you can use: ![]() ![]() ![]() ![]() ![]() ![]() Skip the design work with Valentine’s Day email templatesNot sure where to start to design your Valentine’s Day email? You can sign up on platforms such as Stripo or Bee to get hundreds of beautifully designed templates. Or, choose one of the Valentine’s Day email templates free in AWeber. You can customize each Valentine’s Day template to fit your brand and offer. Here are four examples of templates you can use for free in your AWeber account: ![]() ![]() ![]() ![]() When to send your Valentine’s Day emailsMost people start planning for Valentine’s Day about 10 days before (unless they’re the last-minuters). But you should actually start sending your Valentine’s Day emails before early February, if possible. Why? Because, in addition to driving direct sales, your emails notify people about your products and remind them your business exists (yes, this is important and necessary). Then, when they’re ready to buy their loved one a gift, you’re one of the first places they think of. So start sending those emails as early as three weeks in advance. Has the three-week date already past? Don’t worry about it! Just get your first email out as soon as possible, and follow up with a few more leading up to Valentine’s Day. Get your Valentine’s Day emails ready todayEmail marketing is the best tool you can use to connect with your customers this Valentine’s Day. Your customers are looking for gift ideas, recipes, restaurants, and more. Make sure you stay top of mind and provide your customers with what they’re looking for. So take what you’ve learned here, log into your email account, and get started. We’d love to hear what type of Valentine’s Day emails you’ve decided to send, too. Tell us about it in the comments. The post Valentine’s Day email: Subject lines, templates, and email ideas your customers will love appeared first on AWeber. via AWeber https://blog.aweber.com/learn/valentines-day-email-marketing-ideas.htm This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 18 downloadable Valentine's Day GIFs! Just download them and add them to your emails or landing pages using AWeber’s ridiculously easy-to-use Drag and Drop message editor. These Free Valentine's Day GIFs will be a sweet treat for your subscribers — and your bottom line. Not an AWeber customer yet? Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor. Download your Valentine’s Day GIFsStep 1: Find the animated Valentine’s Day GIF below that you want to use in your email. Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop. Step 3: Upload the GIF into your email template. Under image size, choose "original." That's it! Related: Your Guide to using GIFs in Marketing Emails Your Valentine’s Day GIFsCustomer appreciation GIFsShow your subscribers you appreciate them by adding one of these GIF's to your February newsletter. ![]() ![]() Flaming heart Valentine's Day GIF![]() By my valentine GIF![]() Just for you GIF![]() Fill your heart with love GIF![]() Spinning heart GIFYou spin me right round, baby. It's almost like the 80s band "Dead or Alive" is performing in your subscribers' inboxes. ![]() Handwritten love note GIFThis is the email version of a hand-written love note to your crush. Your subscribers will LUV the middle-school nostalgia. ![]() Cupid's arrow GIF:Like Cupid, you won't miss the mark with this heart and arrow GIF in your email. ![]() Best Valentine’s Day GIFsHere are some of our readers’ all-time favorite GIFs from past V-Days. Popping balloons GIFWant to make your emails “pop”? Use this fun balloon GIF. ![]()
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