Have you ever dreamed about waking up to discover that your brand’s social media page went viral overnight? Or that, within a few months, you were able to build a highly engaged audience that feels like a real community? Social media success happens on different timelines, but there’s one thing you can count on: Interactive content is one of the most reliable ways to get there. Whether you’re looking to expand reach and awareness, grow your audience, or drive traffic and conversions, engagement is the key to making it happen on social media. Keep reading for creative and popular ideas on how to create interactive content for your brand. You’ll find ideas and suggestions, plus insights, stories, and tips from people with first-hand experience. What is interactive social media content?Interactive social media posts are any type of content that encourages users to actively engage with your content. Interactive posts may take the form of videos, Stories, image posts, ads, or any other form of content. Some interactive content uses text to inspire engagement, while others feature tools or technology such as stickers, polls, and augmented reality.
On any social media channel, interactive content can help boost your engagement rates, reach, and visibility in the feeds. Why interactive posts matterInteractive social media posts help boost engagement rates for your brand. Those higher engagement rates deliver several benefits:
More than five billion social media users spend an average of 12 billion hours using social media platforms daily. Most of them (those aged 16 - 64) log on to keep in touch with friends and family, fill their spare time, and read news stories. A significant portion of social media users also log on to view and interact with brand content like yours. Here are a few of the main reasons people use social media:
One of the best ways to engage social media users is through interactive content. This opens the door to conversions, sales, and traffic that can generate real profits. Interactive post ideas for social media contentFundraising campaigns, UCG campaigns, and live videos are some of the most successful types of interactive social media content (across all channels). Fundraising campaignsFundraisers are a great opportunity to share compelling stories related to a cause your audience cares about. They inspire empathy and build an emotional connection between you and your audience. Interactive posts inspire people to get involved and help make your fundraiser a success. Try the following interactive post ideas to support your fundraiser:
UGC CampaignsUGC (user-generated content) campaigns encourage interaction by asking followers and customers to create, share, or interact with content on your behalf. For example, the Natura Marketa UGC post below shows a typical UGC Giveaway contest. To enter its giveaway drawing, users must tag two friends. UGC campaigns give your brand reach and engagement a massive boost because they expose your brand to new people and build trust and credibility. Other user-generated content ideas include:
Priyanka Swamy, CEO & Founder of Perfect Locks, says interactive content, especially UGC, helps her brand build community and better understand its audience.
Swamy shared the following tips for businesses looking to boost their results with interactive content:
Interactive videoInteractive video creates a two-way conversation that makes viewers feel like active participants instead of passive observers. Build trust with followers by answering questions about your product. Generate more leads by encouraging viewers to subscribe to your email list. Gain valuable insights by asking questions and encouraging live feedback. Other interactive video ideas include:
For example, watercolor artist and product designer Kristy Rice uses text overlays to turn Instagram Reels videos into interactive content. “Comment ‘empty’ and I’ll DM you a link to shop!” Interactive Facebook contentTwenty percent of shoppers begin their search on Facebook, the world’s most-used social media platform. To engage users on Facebook, consider interactive videos, Stories, and image posts. Interactive Facebook post ideasOn Facebook, a lot of users like to watch and observe without participating. That’s why inspiring people to engage with interactive posts can go a long way toward building a stronger connection with your audience. This or That post example Here are some ideas for interactive posts on Facebook:
Interactive Facebook Live video ideasLive streaming video is an excellent way to engage followers on Facebook and Instagram. Here are some popular Facebook Live video ideas:
Interactive Facebook ad ideasFacebook ads provide you the chance to use augmented reality and 360 videos to prompt engagement from viewers. Here are some engaging ideas for interactive Facebook ads:
Interactive Instagram contentHalf of weekly Instagram users want to see more funny content, and more than 45% of them would like to see more creativity, according to a recent Statista survey. As you’re considering interactive Instagram content, look for formats that allow you to get creative or funny! Interactive Instagram post ideasIf you’re looking to boost engagement on Instagram, run more contests. Contest posts receive 64 times more comment engagement than any other type of post. Here are some interactive post ideas for Instagram:
You can turn any Instagram image post into interactive content by asking the right questions or posing fun challenges! Senior fitness coach Benedict Ang says that challenges and contests perform consistently well for his company, TotalShape. Ang explains, “Whether it's a fitness challenge like a 30-day workout program or a healthy recipe contest, these kinds of initiatives really get our followers excited and involved.” He adds that engagement isn’t the only benefit they enjoy, “When they see others participating and sharing their progress, it creates a sense of camaraderie and motivation. Plus, it's a fantastic way for us to showcase the effectiveness of our programs and engage with our audience in a fun and interactive way.” Interactive Instagram and Facebook Story ideasInstagram and Facebook Stories are a must-publish for any brand looking to boost engagement on the platform. Its Story stickers let you turn every page into an interactive experience. Best interactive Instagram Story stickers:
Instagram Story stickers are a great way to engage your audience, and users love engaging in Stories. For example, Mercedes Benz and Chef Carla Hall use questions, poll stickers, and tagging in Instagram and Facebook content. Steve Pogson, founder of First Pier e-commerce growth agency, says that interactive Stories make a big impact for his brands. “We focus on creating polls, quizzes, and ‘ask me anything’ sessions that are directly relevant to the brand's products or services.” For example, Pogson used this interactive approach for a skincare brand, running daily polls about people’s skincare routines and preferences. “This not only increased story engagement rates,” he explained, “but also provided valuable insights into the customer's needs and preferences, which further informed the brand's marketing and product development strategies.” Interactive content for engagement, awareness, and conversionInteractive social media content can drive massive engagement and awareness for your brand. It can also fuel the numbers that matter most: conversion and sales. Next time you’re creating interactive content for your social media pages, consider ways you might encourage viewers to subscribe to your mailing list. For example, you might use a link in bio tool to embed an email subscribe form. Or mention that email subscribers get exclusive discounts. Encourage your social media audience to subscribe to your email list accomplishes two things:
At AWeber, we specialize in helping you turn leads into sales with email marketing, landing pages, and link in bio pages. You’ll love our huge selection of templates that let you create professional landing pages, email series, and ink in bio hubs in minutes. We’ve got a free account with your name on it. Try AWeber today! The post Interactive Posts: Steal these ideas and say goodbye to boring social media appeared first on AWeber. via AWeber https://blog.aweber.com/learn/interactive-posts-for-social-media.htm
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